IMPLEMENTATION

PIM Organisation

»Product information exists always and everywhere«

How a PIM system works

A PIM system provides all product information of a company and supports different output media or formats, distribution channels, terminals and touchpoints.

Product information exists always and everywhere

Product information is not only used in isolation in one department (marketing or IT), but moves through the entire company. Only a central database to which all parties have access ensures that each person does not just maintain his or her own data, thus causing errors and duplicates to creep in. A workflow within a PIM system allows you to ensure that data is processed and released in a controlled manner.

Product information is continuously generated and updated along the entire product life cycle. This information is used in various forms in virtually all areas of the company – from development and production to purchasing, marketing and sales, distribution and customer service.

Product information exists always and everywhere

Product information is not only used in isolation in one department (marketing or IT), but moves through the entire company. Only a central database to which all parties have access ensures that each person does not just maintain his or her own data, thus causing errors and duplicates to creep in. A workflow within a PIM system allows you to ensure that data is processed and released in a controlled manner.

Product information is continuously generated and updated along the entire product life cycle. This information is used in various forms in virtually all areas of the company – from development and production to purchasing, marketing and sales, distribution and customer service.

The Complexity in Information Supply Chain Management

1. Data procurement:
Data onboarding or data imports into the PIM. Interfaces for other systems need to be implemented here, which are permanently in operation and which are used for the exchange of data between the systems. In addition, some interfaces may also only be required during PIM introduction in order to be able to transfer data from old systems or files, for example. This also includes the connection to content syndication platforms.

2. Data Preparation:
Data maintenance and the associated processes are set up here for datamaintenance in the PIM: Data model, views for data maintenance, validationrules and quality assurance.

3. Process Development:
This involves the creation of the processes for data maintenance, release anddistribution of the data.

4. Data Distribution:
This involves the interfaces that are required for the individual data channels:

  • Online: Webseiten, Shops, apps, etc.
  • Print: Catalogues, price lists, data sheets, etc.
  • Data exchange: GDSN, marketplaces, content syndication platforms, customers, etc.

Benefit from our experience

Contact us – no matter which project phase you currently find yourself in. We are happy to support you with our experience.