15 February, 2023 | PFÄFFIKON (SWITZERLAND), OFFENBURG, COLOGNE
Trade and services group underlines its claim to become the leading European provider of product information management services for the consumer goods and retail industry by investing in Cologne-based specialists – Own GDSN data pool and cloud-based product information management (PIM) solution as enabler
The retail and services group Markant acquired a majority stake in the Cologne-based product content management specialist BAYARD on 1st January 2023. Markant already supports 15,000 suppliers and more than 200 retailers with product information management services. The combination of this network, Markant's experienced country operations and IT staff, BAYARD's specialists and the use of the technical assets of its BYRD platform will take Markant's product content services to a new level.
With BAYARD's technology, Markant will be able to offer the industry a cloud-based product information management (PIM) solution and additional consulting services, among other things. BAYARD will continue to offer and develop its technology and consulting services under the new ownership.
"We support our partners and other companies in the industry with practical solutions to the challenges of digitalisation, which they would find difficult to tackle on their own. By combining our industry network, experience and IT with BAYARD's outstanding knowhow and technology, we will take our cross-enterprise product information management services to the next level," explain the two managing directors of Markant AG Dominik Scheid and Markus Tkotz.
"With its impressive pan-European network of more than 15,200 consumer goods companies and its competent employees, Markant is the right organisation to make our BYRD platform and our consulting team's profound expertise in product content lifecycle management effectively deployable across the industries. Markant can become one of the leading providers of PIM solutions and services in the industry in Europe," says Björn Bayard, CEO of BAYARD.
Markant
Markant Group is the largest service provider for suppliers, retailers and wholesalers in Europe: its advanced and comprehensive solutions support its partners along the entire value chain in the enhancement of their businesses. Markant optimises cross-company processes and payment systems, providing partners with data and thus increasing their planning reliability. In total, more than 15,000 suppliers and around 200 wholesalers and retailers from the food and non-food sectors rely on the innovative and future-oriented services of Markant Group.
The trading partners of Markant Group represent turnover of around 135 billion euros per year and Markant Group achieves annual clearing revenue of around 58 billion euros. Markant Group is active with ten locations serving fourteen countries across Europe as well as with the Markant Trading Organisation in Hong Kong. Markant supports its partners from the trade and manufacturing industry internationallly with over 1,200 employees of various nationalities and cultures, thanks to the market-oriented positioning of the service, country and affiliated companies.
BAYARD
BAYARD enables companies from the retail, manufacturing and healthcare sectors with data syndication services laying the foundations for digital commerce. With its unparalleled experience in product content management consulting, its extensive expertise in the implementation of enterprise PIM solutions like Syndigo, Stibo and Informatica and its outstanding Product Content Life Cycle Management platform BYRD, BAYARD is the true partner for the European retail, manufacturing and healthcare industries for the digital transformation.
Retailers including Schwarz Group, Migros and Colruyt, consumer goods manufacturers such as Danone, Radeberger Group and Cosnova, healthcare product providers such as Pajunk, Vygon and Medika as well as healthcare buying groups such as Prospitalia, P.E.G. and EKKplus have improved their data quality as well as efficiency of their product content sourcing, syndication and aggregation significantly with the help of BAYARD’s services.
With BYRD, BAYARD provides a smart Product Content Life Cycle Management platform with industry-specific packages that can be used out-of-the-box with no customisation or implementation effort. BYRD contains not only dedicated modules for Product Information Management (PIM), Product Content Syndication, Product Content Aggregation, and AI-based product classification but also the well-established GS1 certified GDSN data pool b-synced.
The retail and services group Markant acquired a majority stake in the Cologne-based product content management specialist BAYARD on 1st January 2023. Markant already supports 15,000 suppliers and more than 200 retailers with product information management services. The combination of this network, Markant's experienced country operations and IT staff, BAYARD's specialists and the use of the technical assets of its BYRD platform will take Markant's product content services to a new level.
With BAYARD's technology, Markant will be able to offer the industry a cloud-based product information management (PIM) solution and additional consulting services, among other things. BAYARD will continue to offer and develop its technology and consulting services under the new ownership.
"We support our partners and other companies in the industry with practical solutions to the challenges of digitalisation, which they would find difficult to tackle on their own. By combining our industry network, experience and IT with BAYARD's outstanding knowhow and technology, we will take our cross-enterprise product information management services to the next level," explain the two managing directors of Markant AG Dominik Scheid and Markus Tkotz.
"With its impressive pan-European network of more than 15,200 consumer goods companies and its competent employees, Markant is the right organisation to make our BYRD platform and our consulting team's profound expertise in product content lifecycle management effectively deployable across the industries. Markant can become one of the leading providers of PIM solutions and services in the industry in Europe," says Björn Bayard, CEO of BAYARD.
Markant
Markant Group is the largest service provider for suppliers, retailers and wholesalers in Europe: its advanced and comprehensive solutions support its partners along the entire value chain in the enhancement of their businesses. Markant optimises cross-company processes and payment systems, providing partners with data and thus increasing their planning reliability. In total, more than 15,000 suppliers and around 200 wholesalers and retailers from the food and non-food sectors rely on the innovative and future-oriented services of Markant Group.
The trading partners of Markant Group represent turnover of around 135 billion euros per year and Markant Group achieves annual clearing revenue of around 58 billion euros. Markant Group is active with ten locations serving fourteen countries across Europe as well as with the Markant Trading Organisation in Hong Kong. Markant supports its partners from the trade and manufacturing industry internationallly with over 1,200 employees of various nationalities and cultures, thanks to the market-oriented positioning of the service, country and affiliated companies.
BAYARD
BAYARD enables companies from the retail, manufacturing and healthcare sectors with data syndication services laying the foundations for digital commerce. With its unparalleled experience in product content management consulting, its extensive expertise in the implementation of enterprise PIM solutions like Syndigo, Stibo and Informatica and its outstanding Product Content Life Cycle Management platform BYRD, BAYARD is the true partner for the European retail, manufacturing and healthcare industries for the digital transformation.
Retailers including Schwarz Group, Migros and Colruyt, consumer goods manufacturers such as Danone, Radeberger Group and Cosnova, healthcare product providers such as Pajunk, Vygon and Medika as well as healthcare buying groups such as Prospitalia, P.E.G. and EKKplus have improved their data quality as well as efficiency of their product content sourcing, syndication and aggregation significantly with the help of BAYARD’s services.
With BYRD, BAYARD provides a smart Product Content Life Cycle Management platform with industry-specific packages that can be used out-of-the-box with no customisation or implementation effort. BYRD contains not only dedicated modules for Product Information Management (PIM), Product Content Syndication, Product Content Aggregation, and AI-based product classification but also the well-established GS1 certified GDSN data pool b-synced.
Your personal media contact:
Markant AG
Bernhard Delakowitz
Head of Marketing
Churerstrasse 166
8808 Pfäffikon SZ
Switzerland
bernhard.delakowitz@markant.com
BAYARD GmbH
Daniela Bayard
Marketing & Communication
Agrippinawerft 30
50678 Cologne
Germany
daniela.bayard@bayard-consulting.com
Your personal media contact:
Markant AG
Bernhard Delakowitz
Head of Marketing
Churerstrasse 166
8808 Pfäffikon SZ
Switzerland
bernhard.delakowitz@markant.com
BAYARD GmbH
Daniela Bayard
Marketing & Communication
Agrippinawerft 30
50678 Cologne
Germany
daniela.bayard@bayard-consulting.com