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Gartner®: Product Data Syndication Strategy Is Business-Critical
While the volume and velocity of product data as well as the number of touchpoints are increasing, operational costs and complexity of product data management are on the rise. This shifts the focus of data and analytics leaders to product data syndication (PDS), which in most companies does not yet live up to its potential:
- Often, business units have developed their own tactical strategies, including manual data gathering, Excel spreadsheets, and e-mail distribution
- Hence, an overall PDS strategy is missing, leading to regulatory and compliance-related risks amongst others
- Tapping into new markets or customer segment is disproportionately difficult
- The quality of product data does not meet critical channels’ requirements
Analysts:
Helen Grimster, Simon Walker
Publication:
25 March 2022
Gartner®: Scaling Digital Commerce Requires Product Content Life Cycle Optimization
To scale digital commerce, you need a clear strategy
As the number of touchpoints and output channels grows, an effective use of product content becomes increasingly important for digital commerce businesses. This requires a holistic strategy for the product content life cycle, including:
- MDM strategy for core data to achieve strong governance and data consistency
- PIM/PXM solution for enhancing and optimizing content and data
- synchronization with global product databases such as the GDSN
- anticipation of syndication needs to prepare for new channels
- effectiveness analyses to continuously improve product content
Analysts:
Mike Lowndes, Simon Walker, Jason Daigler
Publication:
May 18, 2021
Gartner®: How Do I Evaluate PIM Solutions?
Gartner Report offers a practical guideline for PIM evaluations
As digital commerce – and hence, the creation, maintenance, and publishing of product information – is gaining increasing importance for companies across industries, finding the right PIM solution is becoming a key success factor for sustainable business. This report explains in detail:
- How to identify and validate PIM solutions based on your individual conditions and requirements
- How to prepare and conduct a thorough POC to evaluate eligible PIM solutions
- How to negotiate with PIM vendors and prepare properly for implementation
Analyst:
Simon Walker
Publication:
August 2, 2021
Gartner®: Failure to Address Product Data Syndication Properly Leads to Penalties
Gartner Report identifies Product Data Syndication as a major vehicle for boosting business value.
An end-to-end data syndication initiative does not only help enterprises strengthening their regulatory compliance, thereby mitigating the risk of penalties and fines. By introducing the right infrastructure, organization and processes, companies can also:
Increase the efficiency of their supply chain and operations
Strengthen their partner relationships and customer experience
Improve their time to market and cross-selling/upselling
Analyst:
Simon Walker
Publication:
September 28, 2020
Gartner®: Product Data Syndication Strategy Is Business-Critical
While the volume and velocity of product data as well as the number of touchpoints are increasing, operational costs and complexity of product data management are on the rise. This shifts the focus of data and analytics leaders to product data syndication (PDS), which in most companies does not yet live up to its potential:
- Often, business units have developed their own tactical strategies, including manual data gathering, Excel spreadsheets, and e-mail distribution
- Hence, an overall PDS strategy is missing, leading to regulatory and compliance-related risks amongst others
- Tapping into new markets or customer segment is disproportionately difficult
- The quality of product data does not meet critical channels’ requirements
Analysts:
Helen Grimster, Simon Walker
Publication:
25 March 2022
Gartner®: Scaling Digital Commerce Requires Product Content Life Cycle Optimization
To scale digital commerce, you need a clear strategy
As the number of touchpoints and output channels grows, an effective use of product content becomes increasingly important for digital commerce businesses. This requires a holistic strategy for the product content life cycle, including:
- MDM strategy for core data to achieve strong governance and data consistency
- PIM/PXM solution for enhancing and optimizing content and data
- synchronization with global product databases such as the GDSN
- anticipation of syndication needs to prepare for new channels
- effectiveness analyses to continuously improve product content
Analysts:
Mike Lowndes, Simon Walker, Jason Daigler
Publication:
May 18, 2021
Gartner®: How Do I Evaluate PIM Solutions?
Gartner Report offers a practical guideline for PIM evaluations
As digital commerce – and hence, the creation, maintenance, and publishing of product information – is gaining increasing importance for companies across industries, finding the right PIM solution is becoming a key success factor for sustainable business. This report explains in detail:
- How to identify and validate PIM solutions based on your individual conditions and requirements
- How to prepare and conduct a thorough POC to evaluate eligible PIM solutions
- How to negotiate with PIM vendors and prepare properly for implementation
Analyst:
Simon Walker
Publication:
August 2, 2021
Gartner®: Failure to Address Product Data Syndication Properly Leads to Penalties
Gartner Report identifies Product Data Syndication as a major vehicle for boosting business value.
An end-to-end data syndication initiative does not only help enterprises strengthening their regulatory compliance, thereby mitigating the risk of penalties and fines. By introducing the right infrastructure, organization and processes, companies can also:
Increase the efficiency of their supply chain and operations
Strengthen their partner relationships and customer experience
Improve their time to market and cross-selling/upselling
Analyst:
Simon Walker
Publication:
September 28, 2020
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