GARTNER REPORTS

To scale digital commerce, you need a clear strategy

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Gartner®: Scaling Digital Commerce Requires Product Content Life Cycle Optimization

As the number of touchpoints and output channels grows, an effective use of product content becomes increasingly important for digital commerce businesses. This requires a holistic strategy for the product content life cycle, including:

  • MDM strategy for core data to achieve strong governance and data consistency
  • PIM/PXM solution for enhancing and optimizing content and data
  • synchronization with global product databases such as the GDSN
  • anticipation of syndication needs to prepare for new channels
  • effectiveness analyses to continuously improve product content

Publication:
May 18, 2021

Analysts:
Mike Lowndes, Simon Walker, Jason Daigler

Download until December 31, 2021

Click here for the complimentary report:

Gartner®: Scaling Digital Commerce Requires Product Content Life Cycle Optimization

As the number of touchpoints and output channels grows, an effective use of product content becomes increasingly important for digital commerce businesses. This requires a holistic strategy for the product content life cycle, including:

  • MDM strategy for core data to achieve strong governance and data consistency
  • PIM/PXM solution for enhancing and optimizing content and data
  • synchronization with global product databases such as the GDSN
  • anticipation of syndication needs to prepare for new channels
  • effectiveness analyses to continuously improve product content

Publication:
May 18, 2021

Analysts:
Mike Lowndes, Simon Walker, Jason Daigler

Download until December 31, 2021

Click here for the complimentary report:

Gartner®, "Scaling Digital Commerce Requires Product Content Life Cycle Optimization", Mike Lowndes, Simon Walker, Jason Daigler, 18 May 2021. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Bayard Consulting.

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Gartner Report offers a practical guideline for PIM evaluations

Gartner Report – Practical guideline for PIM evaluations

As digital commerce – and hence, the creation, maintenance, and publishing of product information – is gaining increasing importance for companies across industries, finding the right PIM solution is becoming a key success factor for sustainable business. This report explains in detail:

  • How to identify and validate PIM solutions based on your individual conditions and requirements
  • How to prepare and conduct a thorough POC to evaluate eligible PIM solutions
  • How to negotiate with PIM vendors and prepare properly for implementation

Publication:
August 2, 2021

Analyst:
Simon Walker

Gartner Report identifies Product Data Syndication as a major vehicle for boosting business value.

Gartner – Failure to Address Product Data Syndication

An end-to-end data syndication initiative does not only help enterprises strengthening their regulatory compliance, thereby mitigating the risk of penalties and fines. By introducing the right infrastructure, organization and processes, companies can also:

Increase the efficiency of their supply chain and operations
Strengthen their partner relationships and customer experience
Improve their time to market and cross-selling/upselling

Publication:
September 28, 2020

Analyst:
Simon Walker

Magic Quadrant for Master Data Management Solutions 2021

Gartner – Magic Quadrant for Master Data Management Solutions 2021

"The MDM market continues to evolve and thrive as organizations seek to benefit from the business agility afforded by mastering their most critical data, particularly in times of change. Data and analytics leaders should use this research to inform their MDM solution choices beyond vendor marketing hype."

Publication:
January 27, 2021

Analysts:
Simon Walker
Sally Parker
Malcolm Hawker
Divya Radhakrishnan
Alan Dayley

Gartner Report offers a practical guideline for PIM evaluations

Gartner Report – Practical guideline for PIM evaluations

As digital commerce – and hence, the creation, maintenance, and publishing of product information – is gaining increasing importance for companies across industries, finding the right PIM solution is becoming a key success factor for sustainable business. This report explains in detail:

  • How to identify and validate PIM solutions based on your individual conditions and requirements
  • How to prepare and conduct a thorough POC to evaluate eligible PIM solutions
  • How to negotiate with PIM vendors and prepare properly for implementation

Publication:
August 2, 2021

Analyst:
Simon Walker

Gartner Report identifies Product Data Syndication as a major vehicle for boosting business value.

Gartner – Failure to Address Product Data Syndication

An end-to-end data syndication initiative does not only help enterprises strengthening their regulatory compliance, thereby mitigating the risk of penalties and fines. By introducing the right infrastructure, organization and processes, companies can also:

Increase the efficiency of their supply chain and operations
Strengthen their partner relationships and customer experience
Improve their time to market and cross-selling/upselling

Publication:
September 28, 2020

Analyst:
Simon Walker

Magic Quadrant for Master Data Management Solutions 2021

Gartner – Magic Quadrant for Master Data Management Solutions 2021

"The MDM market continues to evolve and thrive as organizations seek to benefit from the business agility afforded by mastering their most critical data, particularly in times of change. Data and analytics leaders should use this research to inform their MDM solution choices beyond vendor marketing hype."

Publication:
January 27, 2021

Analysts:
Simon Walker
Sally Parker
Malcolm Hawker
Divya Radhakrishnan
Alan Dayley

© 2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner's prior written permission. It consists of the opinions of Gartner's research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see "Guiding Principles on Independence and Objectivity."

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