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OUR OFFERING

PIM Consulting

PIM consulting

To successfully implement a PIM system, it takes more than the right technology. You need to determine a clear goal definition and consider the processes as well as the organization.

We support you in holistically tackling your PIM project to lay the foundation for a successful PIM implementation.

In addition, we offer interesting white papers on PIM that can enhance your knowledge and help you make the right decisions.

PIM Implentation

PIM implementation

We not only advise, we also implement. We take an agile approach to achieve quick wins, thereby generating business value after a short time.

This approach also enables quick adaptations to changing requirements, which we see again and again in digital projects today.

For a practical insight into our work, see our success stories with high-profile clients.

 

BYRD –theplatfoem – Bagde

BYRD

For product content management and syndication

BYRD is the intelligent product content life cycle management platform with industry-specific solution packages that can be deployed immediately without any customization or implementation effort.

BYRD not only contains customized modules for product information management (PIM), product content syndication, product content aggregation and AI-based product classification, but also the established GS1-certified GDSN data pool b-synced.

NEWS & RELEASES

August 22, 2025

Is your PIM already showing signs of age?

Cloud technology and the e-commerce-driven concept of composable architecture are leading to ever greater system interchangeability along the digital value chain. Theoretically, this also includes PIM systems as a data source for all central product communication processes.

August 18, 2025

PIM Longevity

The promise of composable architecture can quickly lead to the temptation to replace core applications such as PIM/PXM more quickly, resulting in ever shorter technology lifecycles. While modern cloud technologies have technically simplified this type of system replacement, many companies underestimate the effort involved in implementation, migration, and integration.

August 12, 2025

BIC – Seamless Retail Connectivity Across Markets

In 2020, BIC implemented a new Product Information Management (PIM) system for its global business. However, BIC needed additional support to meet the complex requirements of the retail industry in the various markets for the standardised product content connection via the Global Data Synchronisation Network (GDSN).

July 08, 2025

Data-driven Leadership

Data-driven is so much more than just making informed decisions. Data-driven companies have developed a maximally networked foundation that allows them to navigate safely, even through uncertain and dynamic times. Above all, it enables them to be agile and react quickly to market changes.

OUR SUCCESS STORIES

BIC – SEAMLESS RETAIL CONNECTIVITY ACROSS MARKETS

»BYRD gives us the flexibility to map all regional requirements in one application. BYRD is great for covering all GDSN cases.«

Gaëlle Silasi | Manager Global Digital Shelf Operations | BIC

WELLNESS TREATMENT FOR COSNOVA’S PRODUCT CONTENT MANAGEMENT

»BAYARD supported us perfectly with the automated creation of item sheets.
This saves us a considerable amount of work.«

Hakan Cengiz | Director Process & Project Management | cosnova

DOUGLAS GROUP – QUICKER TO THE SHELF AND THE ONLINE SHOP

»With BYRD, manufacturers receive feedback on data quality without time-consuming manual processes.«

Anh Thu Nguyen | Senior Project Manager and Market Data Specialist | DOUGLAS

FAST WITH MINIMAL EFFORT

»The ContentAggregation Platform helps to implement the connection to Content Providers in a short time and to minimize implementation efforts.«

Andreas Gerig | Head of PIM Consulting & Projects | Migros-Genossenschafts-Bund

THE RIGHT SERVICE PROVIDER ON BOARD

»With BAYARD, we not only got the service at a lower price, we have since also benefited from the high-quality expert advice that we did not have before.«

Saki El-Gogo | Head of Master Data Management | Danone DACH

BYRD – THE RIGHT DECISION

»BYRD is perfectly suited to our requirements. The user interface is so easy to use that it is also excellently suited for medium-sized companies like ours.«

Bernhard Baertschi | Member of the Management Board | A.Vogel Group

EVERYTHING FROM ONE SINGLE SOURCE

»With BAYARD, we got everything from one single source: The process know-how, the integration software and the GDSN data pool.«

Daniel Kirschbaum | Programme Area Manager MDM | Denner AG

ONE OF MY SHOWCASE PROJECTS

»The strategy project with BAYARD is one of my showcase projects. That‘s exactly how it should be. It would be perfect if I had such little stress with all projects.«

Moritz Förster | Chief Digital Officer (CDO) | MTS MarkenTechnikService GmbH & Co. KG

VISIONARY THINKING

»I like the visionary thinking of BAYARD’s experts. Their products allow for easy deployment.«

Alexander Gerhard | Head of Departement Data Management | Radeberger Gruppe

REAL-TIME DATA FLOWS TO RETAIL

»The dashboard of b-synced is simply well done.«

Volker Langkamp | Head of IT | Amecke GmbH & Co. KG

HAND-IN-HAND FOR SUCCESS

»The complete know-how from one source – from consulting to
implementation and training of our employees – this has inspired us so much.
«

Jörg Plundrak | Team Leader E-Commerce Management | Ottakringer Getränke AG

SECURE DATA QUALITY

»BAYARD is a reliable partner for us in improving our data quality management.«

Robby Nabielek | responsible for Data Managemen | Schwarz IT KG

FAST TO SUCCESS

»The short ways and prompt communication with BAYARD brought the project to success in a short time!«

Heiko Cichala | IT Application Consultant | Vitakraft pet care GmbH & Co. KG

About us


With long-standing experience in product content management consulting, comprehensive competencies in the implementation of PIM solutions and its own BYRD technology, the experts at BAYARD are the right partners for digital transformation.

Bring Your Product Content to Life.

 

WHITEPAPER


Discover the world of Product Content Lifecycle Management and take your data management to the next level.