This is BAYARD
BAYARD, a company of the Markant Group, enables companies to lay the foundations for digital commerce with data syndication services. With long-standing experience in product content management consulting, comprehensive competencies in the implementation of PIM solutions and its own BYRD technology, the experts at BAYARD are the right partners for digital transformation.
With BYRD, BAYARD offers an intelligent product content lifecycle management technology with industry-specific solution packages that can be used immediately without any customisation or implementation effort. BYRD not only includes customised modules for Product Information Management (PIM), Product Content Syndication, Product Content Aggregation and AI-based product classification, but also the established GS1-certified GDSN data pool b-synced.
Retail companies such as the Schwarz Group, Douglas, Migros and Colruyt, consumer goods manufacturers such as Danone, the Radeberger Group, Werner & Mertz and Cosnova have significantly improved their data quality and efficiency in procurement, aggregation and syndication of product content with the help of BAYARD's services.
In addition to well-known customers, we offer exciting projects and a career in a strong international team. Our mentoring system and open career model give graduates in particular a better orientation and perspective for their personal development.
This is BAYARD
BAYARD, a company of the Markant Group, enables companies to lay the foundations for digital commerce with data syndication services. With long-standing experience in product content management consulting, comprehensive competencies in the implementation of PIM solutions and its own BYRD technology, the experts at BAYARD are the right partners for digital transformation.
With BYRD, BAYARD offers an intelligent product content lifecycle management technology with industry-specific solution packages that can be used immediately without any customisation or implementation effort. BYRD not only includes customised modules for Product Information Management (PIM), Product Content Syndication, Product Content Aggregation and AI-based product classification, but also the established GS1-certified GDSN data pool b-synced.
Retail companies such as the Schwarz Group, Douglas, Migros and Colruyt, consumer goods manufacturers such as Danone, the Radeberger Group, Werner & Mertz and Cosnova have significantly improved their data quality and efficiency in procurement, aggregation and syndication of product content with the help of BAYARD's services.
In addition to well-known customers, we offer exciting projects and a career in a strong international team. Our mentoring system and open career model give graduates in particular a better orientation and perspective for their personal development.
Discover what motivates us every day and where we live the BAYARD spirit!
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#ThisCouldBeYours
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The BAYARD Spirit
A work culture of passion & commitment

Mastering Product Content for Commerce
We aim to be Europe's leading provider of product content management for industry and commerce. We are committed to a culture of employee development and collaboration. Supporting our customers with the best solutions is just as important to us as providing our employees with an appreciative and motivating working environment.
The best of both worlds: the spirit of a start-up with the advantages of a corporation
We are an innovative, dynamic company and part of the Markant Group, a leading international trading company. We pride ourselves on being a reliable partner for our renowned customers and a supportive employer for our employees.

Our employees are central to our success

We place great emphasis on the development and promotion of our employees. They are the key to our success! This is the only way we can grow together and achieve our mission. We are a start-up company, agile, focused and innovative. Team spirit plays a key role in this.
Open, respectful, based on mutual trust, a working environment in which every employee can contribute his or her skills and ideas - this is our BAYARD spirit. Being part of the Markant Group also gives all colleagues the opportunity to develop internationally and to benefit from a broad network of customers and partners as well as a wide range of career opportunities.
Mastering Product Content for Commerce

We aim to be Europe's leading provider of product content management for industry and commerce. We are committed to a culture of employee development and collaboration. Supporting our customers with the best solutions is just as important to us as providing our employees with an appreciative and motivating working environment.
The best of both worlds: the spirit of a start-up with the advantages of a corporation
Our employees are central to our success

We place great emphasis on the development and promotion of our employees. They are the key to our success! This is the only way we can grow together and achieve our mission. We are a start-up company, agile, focused and innovative. Team spirit plays a key role in this.
Open, respectful, based on mutual trust, a working environment in which every employee can contribute his or her skills and ideas - this is our BAYARD spirit. Being part of the Markant Group also gives all colleagues the opportunity to develop internationally and to benefit from a broad network of customers and partners as well as a wide range of career opportunities.
Our success stories from commerce, industry and healthcare
At home in Cologne – operating across Europe
Find out more about our locations
BAYARD in #Rheinauhafenköln
BAYARD in #Paris

Our team is based in the beautiful Rheinauhafen in Cologne. Here we work on innovative concepts, solutions and technologies of tomorrow for our customers. It is not just the view of the Rhine that motivates and inspires - it is our experienced colleagues and exciting projects that make every day an experience. Here you can contribute your own ideas and take responsibility for your work.

In addition to our headquarters in Cologne, we have an office in Paris to provide personal and direct support to our customers in France and the Benelux countries.
BAYARD im #Rheinauhafenköln

Our team is based in the beautiful Rheinauhafen in Cologne. Here we work on innovative concepts, solutions and technologies of tomorrow for our customers. It is not just the view of the Rhine that motivates and inspires - it is our experienced colleagues and exciting projects that make every day an experience. Here you can contribute your own ideas and take responsibility for your work.Hier kannst Du Deine eigenen Ideen einbringen und selbstverantwortlich mitwirken.
BAYARD in #Paris

In addition to our headquarters in Cologne, we have an office in Paris to provide personal and direct support to our customers in France and the Benelux countries.