This is BAYARD
BAYARD is a company within the Markant Group that helps manufacturers, brands, and retailers successfully manage their product data throughout the entire product content lifecycle.
With many years of experience in Product Information Management (PIM), Data Syndication, and Product Experience Management, comprehensive consulting expertise, and its proprietary BYRD technology, BAYARD helps companies optimise their product data processes and deliver product information across all channels. The BYRD Product Content Lifecycle Management technology combines PIM, Product Content Syndication, GDSN, and AI-powered processes into a centralised solution for scalable product content management.
With BYRD, companies efficiently manage their product information and lay the foundation for compelling product experiences, retail media, AI applications, and sustainable success in digital commerce.
Leading retail companies such as the Schwarz Group, Douglas, Migros, and Colruyt, as well as consumer goods manufacturers like Danone, the Radeberger Group, Werner & Mertz, and Cosnova, rely on BAYARD’s solutions and services to sustainably improve their data quality and efficiency in the procurement, aggregation, and syndication of product content.
This is BAYARD
BAYARD is a company within the Markant Group that helps manufacturers, brands, and retailers successfully manage their product data throughout the entire product content lifecycle.
With many years of experience in Product Information Management (PIM), Data Syndication, and Product Experience Management, comprehensive consulting expertise, and its proprietary BYRD technology, BAYARD helps companies optimise their product data processes and deliver product information across all channels. The BYRD Product Content Lifecycle Management technology combines PIM, Product Content Syndication, GDSN, and AI-powered processes into a centralised solution for scalable product content management.
With BYRD, companies efficiently manage their product information and lay the foundation for compelling product experiences, retail media, AI applications, and sustainable success in digital commerce.
Leading retail companies such as the Schwarz Group, Douglas, Migros, and Colruyt, as well as consumer goods manufacturers like Danone, the Radeberger Group, Werner & Mertz, and Cosnova, rely on BAYARD’s solutions and services to sustainably improve their data quality and efficiency in the procurement, aggregation, and syndication of product content.
Discover what motivates us every day and where we live the BAYARD spirit!
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The BAYARD Spirit
A work culture of passion & commitment
Mastering Product Content for Commerce
We aim to be Europe's leading provider of product content management for industry and commerce. We are committed to a culture of employee development and collaboration. Supporting our customers with the best solutions is just as important to us as providing our employees with an appreciative and motivating working environment.
The best of both worlds: the spirit of a start-up with the advantages of a corporation
We are an innovative, dynamic company and part of the Markant Group, a leading international trading company. We pride ourselves on being a reliable partner for our renowned customers and a supportive employer for our employees.
Our employees are central to our success
We place great emphasis on the development and promotion of our employees. They are the key to our success! This is the only way we can grow together and achieve our mission. We are a start-up company, agile, focused and innovative. Team spirit plays a key role in this.
Open, respectful, based on mutual trust, a working environment in which every employee can contribute his or her skills and ideas - this is our BAYARD spirit. Being part of the Markant Group also gives all colleagues the opportunity to develop internationally and to benefit from a broad network of customers and partners as well as a wide range of career opportunities.
Mastering Product Content for Commerce
We aim to be Europe's leading provider of product content management for industry and commerce. We are committed to a culture of employee development and collaboration. Supporting our customers with the best solutions is just as important to us as providing our employees with an appreciative and motivating working environment.
The best of both worlds: the spirit of a start-up with the advantages of a corporation
We are an innovative, dynamic company and part of the Markant Group, a leading international trading company. We pride ourselves on being a reliable partner for our renowned customers and a supportive employer for our employees.
Our employees are central to our success
We place great emphasis on the development and promotion of our employees. They are the key to our success! This is the only way we can grow together and achieve our mission. We are a start-up company, agile, focused and innovative. Team spirit plays a key role in this.
Open, respectful, based on mutual trust, a working environment in which every employee can contribute his or her skills and ideas - this is our BAYARD spirit. Being part of the Markant Group also gives all colleagues the opportunity to develop internationally and to benefit from a broad network of customers and partners as well as a wide range of career opportunities.
Our success stories from commerce, industry and healthcare
At home in Cologne – operating across Europe
Find out more about our locations
BAYARD in #Rheinauhafenköln
BAYARD in #Paris
Our team is based in the beautiful Rheinauhafen in Cologne. Here we work on innovative concepts, solutions and technologies of tomorrow for our customers. It is not just the view of the Rhine that motivates and inspires - it is our experienced colleagues and exciting projects that make every day an experience. Here you can contribute your own ideas and take responsibility for your work.
In addition to our headquarters in Cologne, we have an office in Paris to provide personal and direct support to our customers in France and the Benelux countries.
BAYARD im #Rheinauhafenköln
Our team is based in the beautiful Rheinauhafen in Cologne. Here we work on innovative concepts, solutions and technologies of tomorrow for our customers. It is not just the view of the Rhine that motivates and inspires - it is our experienced colleagues and exciting projects that make every day an experience. Here you can contribute your own ideas and take responsibility for your work.Hier kannst Du Deine eigenen Ideen einbringen und selbstverantwortlich mitwirken.
BAYARD in #Paris
In addition to our headquarters in Cologne, we have an office in Paris to provide personal and direct support to our customers in France and the Benelux countries.