The ongoing digitisation of trade means that the manufacturing industry is using more and more product information electronically. Product information is used in online stores, marketplaces and also in purchasing and logistics processes.
The industry is therefore facing the challenge of how to efficiently make this information available to retailers.
Retailers are then facing the challenge of how to efficiently receive data from manufacturers and other suppliers.
What is GDSN?
The Global Data Synchronisation Network (GDSN) is the world’s largest product data network. GDSN makes it possible for any company, in any market, to share high-quality product information seamlessly. Because companies of all sizes need the same thing – timely and reliable product information – to ultimately benefit consumers and patients.
With GDSN, high quality product content is uploaded, maintained and shared automatically, ensuring trading partners have immediate access to the most current and complete information needed to exchange products on both local and global markets.
Any company that needs to send or receive product information can use GDSN to their advantage by subscribing to a data pool.
Your data pool will enable you to set up your product content and synchronize it with all your trading partners, so you can plug in reliable data for all markets at the same time.
GDSN realizes powerful benefits for your business:
- Share real-time product content with all trading partners simultaneously
- Decrease data management time and costs
- Eliminate manual processes and reduce errors, generating quality
- Bring new products to market quickly and easily
- Enable brand transparency to consumers and patients
What is content syndication?
»Speed is EVERYTHING in the age of digitisation!«
Content Syndication describes the multiple use of product information on the supplier side, publishing it on different channels and making it available to all customers in their preferred way.
GDSN is therefore part of a content syndication initiative.
Unfortunately, in many industries and countries, GDSN is not yet well enough established to be the exclusive channel through which product information is exchanged between manufacturers and retailers.
This is a challenge for both the internationally operating industry and trading companies, as the digitisation of trade often cannot afford to wait for establishing a standardized GDSN.
It is therefore important for the trade industry to use channels that their trade customers currently already have in place and for trading companies not only to obtain data via GDSN, but also to offer their industry partners a supplier portal and other ways of providing data.
What do content syndication solutions offer?
What do GDSN data pools offer?
Content Syndication solutions allow the trade industry to distribute product information to the widest possible range of retailers.
Publishing product information via GDSN should always be part of Content Syndication, as GDSN is the largest network for the exchange of product information today.
Today’s GDSN data pools provide a 100% standardized service. No matter which GDSN data pool you join today, you can exchange data with all companies participating in GDSN.
Why do GDSN and content syndication projects fail?
The most common reason for failure on the industry side is that product information is not available with sufficient quality and scope. In this case, you should usually first set up a PIM program to create a sufficient basis.
On the retail side, you are usually faced with two challenges that lead to failure if they are not addressed from the very beginning:
Simply purchasing data pool access does not yet mean that the product information obtained there is also available in internal systems and that it can be used in established processes within the company.
Since GDSN is based on a publish-subscribe model, retailers should always include a supplier onboarding project in their plans to leverage the GDSN’s full potential on the retail side.
Benefit from our experience
Contact us – no matter which project phase you currently find yourself in. We are happy to support you with our experience.