DENNER AG – Easy entry into the GDSN with BYRD
»With BAYARD, we got everything from one single source: The process know-how, the integration software and the GDSN data pool.« Daniel Kirschbaum | Programme Area Manager MDM | Denner AG


To successfully implement a PIM system, it takes more than the right technology. You need to determine a clear goal definition and consider the processes as well as the organization.
We support you in holistically tackling your PIM project to lay the foundation for a successful PIM implementation.
We not only advise, we also implement. We take an agile approach to achieve quick wins, thereby generating business value after a short time.
This approach also enables quick adaptations to changing requirements, which we see again and again in digital projects today.
For product content management and syndication
BYRD is the intelligent product content life cycle management platform with industry-specific solution packages that can be deployed immediately without any customization or implementation effort.
BYRD not only contains customized modules for product information management (PIM), product content syndication, product content aggregation and AI-based product classification, but also the established GS1-certified GDSN data pool b-synced.
July 27, 2022
Following the successful completion of a pilot project, GS1 Switzerland has decided to build its new pan-industry product data hub including GDSN connectivity – working with BAYARD as its strategic partner for technology, implementation, consultancy and supplier onboarding.
June 9, 2022
Industry solution enables healthcare companies to maintain their product content consistently in a single system and deliver it in high quality to customers, purchasing groups and regulatory authorities worldwide.
June 7, 2022
The organisation GS1 Switzerland plans to transform trustbox into a pan-industry product data hub based on BAYARD‘s „BYRD“ platform. The new hub will also be the basis of GS1 Switzerland‘s own GDSN data pool and will enable valuable additional services thanks to a new technical foundation.