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OUR OFFERING

PIM Consulting

PIM consulting

To successfully implement a PIM system, it takes more than the right technology. You need to determine a clear goal definition and consider the processes as well as the organization.

We support you in holistically tackling your PIM project to lay the foundation for a successful PIM implementation.

In addition, we offer interesting white papers on PIM that can enhance your knowledge and help you make the right decisions.

PIM Implentation

PIM implementation

We not only advise, we also implement. We take an agile approach to achieve quick wins, thereby generating business value after a short time.

This approach also enables quick adaptations to changing requirements, which we see again and again in digital projects today.

For a practical insight into our work, see our success stories with high-profile clients.

 

BYRD –theplatfoem – Bagde

BYRD

For product content management and syndication

BYRD is the intelligent product content life cycle management platform with industry-specific solution packages that can be deployed immediately without any customization or implementation effort.

BYRD not only contains customized modules for product information management (PIM), product content syndication, product content aggregation and AI-based product classification, but also the established GS1-certified GDSN data pool b-synced.

NEWS & RELEASES

May 12, 2025

Product Content Lifecycle Management

Companies are looking for more and more ways to optimise and, where possible, automate their internal processes. However, increasing cost pressures and ever shorter marketing cycles are often challenged by manual workflows and multiple media disruptions.

April 04, 2025

Retail Media

The Retail sector has always been an important multiplier for manufacturers’ business success. Retail Media gives this business relationship an exciting new perspective that is worthwhile for both sides. Manufacturers can use the Channels of their Retail Partners more effectively for product sales.

March 10, 2025

How to increase your Conversion Rate sustainably

Nothing influences the purchase decision like the right product message. As consumers, every day we see countless product messages on Instagram, Amazon, or online shops of brands and retailers, but we give little thought to how those messages came about.

March 10, 2025

ISO 27001 Certification – Security & Trust for Customers & Suppliers

BAYARD is ISO 27001 certified and meets the highest standards in information security. This ensures that customers and suppliers can always rely on audited processes, data protection, and maximum compliance.

OUR SUCCESS STORIES

FAST WITH MINIMAL EFFORT

»The ContentAggregation Platform helps to implement the connection to Content Providers in a short time and to minimize implementation efforts.«

Andreas Gerig | Head of PIM Consulting & Projects | Migros-Genossenschafts-Bund

THE RIGHT SERVICE PROVIDER ON BOARD

»With BAYARD, we not only got the service at a lower price, we have since also benefited from the high-quality expert advice that we did not have before.«

Saki El-Gogo | Head of Master Data Management | Danone DACH

BYRD – THE RIGHT DECISION

»BYRD is perfectly suited to our requirements. The user interface is so easy to use that it is also excellently suited for medium-sized companies like ours.«

Bernhard Baertschi | Member of the Management Board | A.Vogel Group

EVERYTHING FROM ONE SINGLE SOURCE

»With BAYARD, we got everything from one single source: The process know-how, the integration software and the GDSN data pool.«

Daniel Kirschbaum | Programme Area Manager MDM | Denner AG

ONE OF MY SHOWCASE PROJECTS

»The strategy project with BAYARD is one of my showcase projects. That‘s exactly how it should be. It would be perfect if I had such little stress with all projects.«

Moritz Förster | Chief Digital Officer (CDO) | MTS MarkenTechnikService GmbH & Co. KG

VISIONARY THINKING

»I like the visionary thinking of BAYARD’s experts. Their products allow for easy deployment.«

Alexander Gerhard | Head of Departement Data Management | Radeberger Gruppe

REAL-TIME DATA FLOWS TO RETAIL

»The dashboard of b-synced is simply well done.«

Volker Langkamp | Head of IT | Amecke GmbH & Co. KG

HAND-IN-HAND FOR SUCCESS

»The complete know-how from one source – from consulting to
implementation and training of our employees – this has inspired us so much.
«

Jörg Plundrak | Team Leader E-Commerce Management | Ottakringer Getränke AG

SECURE DATA QUALITY

»BAYARD is a reliable partner for us in improving our data quality management.«

Robby Nabielek | responsible for Data Managemen | Schwarz IT KG

FAST TO SUCCESS

»The short ways and prompt communication with BAYARD brought the project to success in a short time!«

Heiko Cichala | IT Application Consultant | Vitakraft pet care GmbH & Co. KG

About us


With long-standing experience in product content management consulting, comprehensive competencies in the implementation of PIM solutions and its own BYRD technology, the experts at BAYARD are the right partners for digital transformation.

Bring Your Product Content to Life.

 

WHITEPAPER


Discover the world of Product Content Lifecycle Management and take your data management to the next level.