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OUR OFFERING
PIM consulting
To successfully implement a PIM system, it takes more than the right technology. You need to determine a clear goal definition and consider the processes as well as the organization.
We support you in holistically tackling your PIM project to lay the foundation for a successful PIM implementation.
In addition, we offer interesting white papers on PIM that can enhance your knowledge and help you make the right decisions.
PIM implementation
We not only advise, we also implement. We take an agile approach to achieve quick wins, thereby generating business value after a short time.
This approach also enables quick adaptations to changing requirements, which we see again and again in digital projects today.
For a practical insight into our work, see our success stories with high-profile clients.
BYRD
For product content management and syndication
BYRD is the intelligent product content life cycle management platform with industry-specific solution packages that can be deployed immediately without any customization or implementation effort.
BYRD not only contains customized modules for product information management (PIM), product content syndication, product content aggregation and AI-based product classification, but also the established GS1-certified GDSN data pool b-synced.
NEWS & RELEASES
November 03, 2026
Mäurer & Wirtz brings its product content into pole position
Mäurer & Wirtz has taken its product content management to a new level with BYRD b-managed from BAYARD. Using this technology, Germany’s largest fragrance manufacturer aggregates its product data, media assets and safety data sheets from various in-house sources, automatically checks the content for quality and completeness, and supplies it to its retail partners at home and abroad at a high standard.
September 23, 2026
The Future of Product Data Capture
Preparing unstructured product information from data sheets, packaging and legacy systems is often time-consuming and can slow down digital processes. BYRD b-managed AI Product Data Capture automates the capture and preparation of product data using AI-powered analysis.The technology extracts relevant data from a wide range of sources, understands the context of the information and automatically structures it for PIM and e-commerce systems.
July 14, 2026
DEH has chosen BAYARD to build a centralised platform
One of Germany’s leading suppliers of frozen bakery products has decided for BAYARD’s Product Content Platform BYRD. The aim of the collaboration is to centralise the Product Information Management (PIM), improve data quality sustainably and make product information available to retail partners more efficiently. With the introduction of BYRD, DEH will consolidate its product content in one central location.
May 15, 2026
Time to Success
Manufacturers across a wide range of industries are experiencing increasing competitive and cost pressure, which has a significant impact on product development and design. This is particularly true for fast-moving industries such as the consumer goods and cosmetics markets. The growing influence of e-commerce, marketplaces, and social commerce also means that product innovations must be developed more quickly and made visible in the market much earlier.
