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Challenge

With its mega-digitalisation project "Summit", Denner is currently making itself fit for the future:
The discounter, which belongs to Swiss Migros Group, is modernising the majority of its processes and IT systems in a core optimisation programme that will last several years.

The project

Denner selected BAYARD's Product Content Life Cycle Management platform BYRD to seamlessly integrate its Syndigo (formerly: Riversand) MDM system with industry-wide data networks such as the GDSN and Swiss Trustbox. Denner also uses the GS1-certified GDSN data pool b-synced, a module of the BYRD platform.

Challenge

With its mega-digitalisation project "Summit", Denner is currently making itself fit for the future:
The discounter, which belongs to Swiss Migros Group, is modernising the majority of its processes and IT systems in a core optimisation programme that will last several years.

The project

Denner selected BAYARD's Product Content Life Cycle Management platform BYRD to seamlessly integrate its Syndigo (formerly: Riversand) MDM system with industry-wide data networks such as the GDSN and Swiss Trustbox. Denner also uses the GS1-certified GDSN data pool b-synced, a module of the BYRD platform.

»With BAYARD, we got everything from one single source: The process know-how, the integration software and the GDSN data pool.«

Daniel Kirschbaum | Programme Area Manager MDM | Denner AG

Results

The use of the BYRD platform made system integration easy:
With the help of b-integrated, a module of BYRD, data from the GDSN and Trustbox are not only mapped automatically with the Syndigo format, but also pushed proactively to Denner’s MDM system. This means that new data records do not need to be requested manually but are instead instantly available in the Syndigo system.

DENNER AG – Leichter Einstieg ins GDSN mit BYRD

Results

The use of the BYRD platform made system integration easy:
With the help of b-integrated, a module of BYRD, data from the GDSN and Trustbox are not only mapped automatically with the Syndigo format, but also pushed proactively to Denner’s MDM system. This means that new data records do not need to be requested manually but are instead instantly available in the Syndigo system.

DENNER AG – Leichter Einstieg ins GDSN mit BYRD