August 30, 2021 | HAGEN, COLOGNE

Baked goods manufacturer relies on expertise and technology from Bayard Consulting Group – Easy image data handling thanks to integration of BrandLogistics.NET's BrandMediaCloud

German baked goods manufacturer Brandt has selected b-synced to make its product content available to retailers. The transition is to be implemented very soon as Brandt switches to Bayard Consulting Group’s GDSN master data pool. The Global Data Synchronisation Network (GDSN) enables manufacturing companies to maintain and publish their entire product master data catalogue in one place for all retail partners.

In addition to the attractive licensing models for b-synced, the high quality of advice provided by the Bayard Consulting team, which specialises in product content management, played a significant role in Brandt's decision to switch. The company was also convinced by the ability to simply load master data maintained in Excel into b-synced.

"The option to maintain the master data in an Excel sheet and upload it directly shortens and optimises our internal processes. We were convinced by the price-performance ratio as well as the personal contact ", said Sabrina Hoffmann, Internal Sales Coordinator, Brandt Backwaren Vertriebs GmbH.

Brandt also benefits from the partnership between BrandLogistics.NET and Bayard Consulting Group. The baked goods manufacturer already uses BrandLogistics.NET's BrandMediaCloud to provide German retail groups with images of its products and their labels. After the move to b-synced, the GDSN image link information for BrandMediaCloud will be immediately available again for its retail partners.

The decision makers at Brandt had previously spoken to fruit juice manufacturer Amecke about their experiences with the move to b-synced. Amecke switched to b-synced at the beginning of this year - and was extremely satisfied.

Brandt Group

Brandt Group, headquartered in Hagen, North Rhine-Westphalia, today produces rusks, chocolate, snacks and crispbread at four German locations: Ohrdruf, Landshut, Rhede and Burg. In addition to the division-oriented sales companies for chocolate and baked goods, the Brandt Group includes the traditional Burger Knäcke GmbH + Co KG in Burg (Saxony-Anhalt), Schoko-Dragee in Rhede and Carl Brandt Inc. in the USA (Fairfield, near New York). Brandt employs a total of 880 people in Germany.

www.brandt-gruppe.de/en

About Bayard Consulting Group

Bayard Consulting Group consultants are the independent experts for Product Information Management (PIM), Master Data Management (MDM) and the Global Data Synchronisation Network (GDSN) in retail, manufacturing and healthcare. Strategy, organisation, processes, IT, digital transformation – the experts at Bayard Consulting improve their clients' business results sustainably and noticeably. With their expertise, the specialists advise decision-makers in all corporate functions and business processes along the value chain. The combination of recognised consulting, implementation and development ensures optimal results for their clients.

German baked goods manufacturer Brandt has selected b-synced to make its product content available to retailers. The transition is to be implemented very soon as Brandt switches to Bayard Consulting Group’s GDSN master data pool. The Global Data Synchronisation Network (GDSN) enables manufacturing companies to maintain and publish their entire product master data catalogue in one place for all retail partners.

In addition to the attractive licensing models for b-synced, the high quality of advice provided by the Bayard Consulting team, which specialises in product content management, played a significant role in Brandt's decision to switch. The company was also convinced by the ability to simply load master data maintained in Excel into b-synced.

"The option to maintain the master data in an Excel sheet and upload it directly shortens and optimises our internal processes. We were convinced by the price-performance ratio as well as the personal contact ", said Sabrina Hoffmann, Internal Sales Coordinator, Brandt Backwaren Vertriebs GmbH.

Brandt also benefits from the partnership between BrandLogistics.NET and Bayard Consulting Group. The baked goods manufacturer already uses BrandLogistics.NET's BrandMediaCloud to provide German retail groups with images of its products and their labels. After the move to b-synced, the GDSN image link information for BrandMediaCloud will be immediately available again for its retail partners.

The decision makers at Brandt had previously spoken to fruit juice manufacturer Amecke about their experiences with the move to b-synced. Amecke switched to b-synced at the beginning of this year - and was extremely satisfied.

Brandt Group

Brandt Group, headquartered in Hagen, North Rhine-Westphalia, today produces rusks, chocolate, snacks and crispbread at four German locations: Ohrdruf, Landshut, Rhede and Burg. In addition to the division-oriented sales companies for chocolate and baked goods, the Brandt Group includes the traditional Burger Knäcke GmbH + Co KG in Burg (Saxony-Anhalt), Schoko-Dragee in Rhede and Carl Brandt Inc. in the USA (Fairfield, near New York). Brandt employs a total of 880 people in Germany.

www.brandt-gruppe.de/en

Bayard Consulting Group

Bayard Consulting Group consultants are the independent experts for Product Information Management (PIM), Master Data Management (MDM) and the Global Data Synchronisation Network (GDSN) in retail, manufacturing and healthcare. Strategy, organisation, processes, IT, digital transformation – the experts at Bayard Consulting improve their clients' business results sustainably and noticeably. With their expertise, the specialists advise decision-makers in all corporate functions and business processes along the value chain. The combination of recognised consulting, implementation and development ensures optimal results for their clients.

Your personal media contact:

Fourspot
Björn Weber
PR | Media Contact
Niddastr. 64
60329 Frankfurt
Germany
T: +49 69 156 154 05
E: bjoern.weber@fourspot.net

Bayard Consulting
Caroline Julia Arens
Head of Design & Marketing
Agrippinawerft 30
50687 Cologne
Germany
T: +49 221 716 185 0
E: caroline.arens@bayard-consulting.com

Your personal media contact:

Fourspot
Björn Weber
PR | Media Contact
Niddastr. 64
60329 Frankfurt
Germany
T: +49 69 156 154 05
E: bjoern.weber@fourspot.net

Bayard Consulting
Caroline Julia Arens
Head of Design & Marketing
Agrippinawerft 30
50687 Cologne
Germany
T: +49 221 716 185 0
E: caroline.arens@bayard-consulting.com

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