Brandt Group
switches to
GDSN data pool
b-synced

German baked goods manufacturer Brandt has selected b-synced to make its product content available to retailers. The transition is to be implemented very soon as Brandt switches to Bayard Consulting Group’s GDSN master data pool. The Global Data Synchronisation Network (GDSN) enables manufacturing companies to maintain and publish their entire product master data catalogue in one place for all retail partners.

In addition to the attractive licensing models for b-synced, the high quality of advice provided by the Bayard Consulting team, which specialises in product content management, played a significant role in Brandt's decision to switch. The company was also convinced by the ability to simply load master data maintained in Excel into b-synced.

"The option to maintain the master data in an Excel sheet and upload it directly shortens and optimises our internal processes. We were convinced by the price-performance ratio as well as the personal contact ", said Sabrina Hoffmann, Internal Sales Coordinator, Brandt Backwaren Vertriebs GmbH.

Brandt also benefits from the partnership between BrandLogistics.NET and Bayard Consulting Group. The baked goods manufacturer already uses BrandLogistics.NET's BrandMediaCloud to provide German retail groups with images of its products and their labels. After the move to b-synced, the GDSN image link information for BrandMediaCloud will be immediately available again for its retail partners.

The decision makers at Brandt had previously spoken to fruit juice manufacturer Amecke about their experiences with the move to b-synced. Amecke switched to b-synced at the beginning of this year - and was extremely satisfied.