November 23, 2021 | SULZBACH, COLOGNE

Cosmetics specialist optimises the provision of individual product content to retail groups with the Product Content eXchange platform SyncManager – Integration with SAP and Stibo Systems

cosnova, the cosmetics company behind the essence and CATRICE brands, has chosen Bayard Consulting Group's Product Content eXchange platform SyncManager to better meet the complex product content requirements of its retail partners. SyncManager was selected by the cosmetics specialist as the most suitable platform following the evaluation of a large number of systems.

cosnova publishes the product content for around one third of its customers in the European environment via the Global Data Synchronisation Network (GDSN). However, retail partners also request highly specialised, individual item specifications from the cosmetics group. In future, SyncManager will assist with the demanding task of automatically collecting and validating product content within the company and making it available to retail partners according to their individual needs.

Bayard Consulting is supporting the implementation of SyncManager at cosnova. The first project milestone by the end of this year involves identifying all content to be exported and connecting cosnova’s active SAP and Stibo source systems to SyncManager. In the same time frame, detailed product specifications will be created via SyncManager for the first five retail customers.

Next year, cosnova will add all product data for its remaining retail partners and has already planned further expansion stages for SyncManager: the connection of all subsidiaries and distributors. The centralised transfer of product content via SyncManager to the GDSN is on the agenda for the cosmetics specialist next year.

"The chemistry between Bayard Consulting and cosnova was right from the start," says Jens Gädeke, IT Director at the Sulzbach-based cosmetics company. "Our sales staff enter information directly in the customer's data format via the user-friendly interface of SyncManager and generate product specifications automatically according to the requirements of our retail partners."

About cosnova Beauty

cosnova Beauty is headquartered in Sulzbach/Germany and is managed by Mathias Delor, Javier González, Gesine Hild, Dirk Lauber, Christina Oster-Daum, Hilko Prahl and Yvonne Wutzler. At the end of the 2020 financial year, cosnova Beauty employed around 650 people worldwide. The essence and CATRICE cosmetics brands are now sold in over 80 countries in Europe, North and South America, the Middle East, Asia, Oceania and Africa. The company's customers include drugstores, food retailers, department stores, perfumeries, fashion chains and various online retail partners. In addition, essence and CATRICE each have their own online shops.

www.cosnova.com

About Bayard Consulting Group

Bayard Consulting Group consultants are the independent experts for Product Information Management (PIM), Master Data Management (MDM) and the Global Data Synchronisation Network (GDSN) in retail, manufacturing and healthcare. Strategy, organisation, processes, IT, digital transformation – the experts at Bayard Consulting improve their clients' business results sustainably and noticeably. With their expertise, the specialists advise decision-makers in all corporate functions and business processes along the value chain. The combination of recognised consulting, implementation and development ensures optimal results for their clients.

cosnova, the cosmetics company behind the essence and CATRICE brands, has chosen Bayard Consulting Group's Product Content eXchange platform SyncManager to better meet the complex product content requirements of its retail partners. SyncManager was selected by the cosmetics specialist as the most suitable platform following the evaluation of a large number of systems.

cosnova publishes the product content for around one third of its customers in the European environment via the Global Data Synchronisation Network (GDSN). However, retail partners also request highly specialised, individual item specifications from the cosmetics group. In future, SyncManager will assist with the demanding task of automatically collecting and validating product content within the company and making it available to retail partners according to their individual needs.

Bayard Consulting is supporting the implementation of SyncManager at cosnova. The first project milestone by the end of this year involves identifying all content to be exported and connecting cosnova’s active SAP and Stibo source systems to SyncManager. In the same time frame, detailed product specifications will be created via SyncManager for the first five retail customers.

Next year, cosnova will add all product data for its remaining retail partners and has already planned further expansion stages for SyncManager: the connection of all subsidiaries and distributors. The centralised transfer of product content via SyncManager to the GDSN is on the agenda for the cosmetics specialist next year.

"The chemistry between Bayard Consulting and cosnova was right from the start," says Jens Gädeke, IT Director at the Sulzbach-based cosmetics company. "Our sales staff enter information directly in the customer's data format via the user-friendly interface of SyncManager and generate product specifications automatically according to the requirements of our retail partners."

About cosnova Beauty

cosnova Beauty is headquartered in Sulzbach/Germany and is managed by Mathias Delor, Javier González, Gesine Hild, Dirk Lauber, Christina Oster-Daum, Hilko Prahl and Yvonne Wutzler. At the end of the 2020 financial year, cosnova Beauty employed around 650 people worldwide. The essence and CATRICE cosmetics brands are now sold in over 80 countries in Europe, North and South America, the Middle East, Asia, Oceania and Africa. The company's customers include drugstores, food retailers, department stores, perfumeries, fashion chains and various online retail partners. In addition, essence and CATRICE each have their own online shops.

www.cosnova.com

About Bayard Consulting Group

Bayard Consulting Group consultants are the independent experts for Product Information Management (PIM), Master Data Management (MDM) and the Global Data Synchronisation Network (GDSN) in retail, manufacturing and healthcare. Strategy, organisation, processes, IT, digital transformation – the experts at Bayard Consulting improve their clients' business results sustainably and noticeably. With their expertise, the specialists advise decision-makers in all corporate functions and business processes along the value chain. The combination of recognised consulting, implementation and development ensures optimal results for their clients.

Your personal media contact:

cosnova Beauty GmbH
Eva Kalkuhl
Head of PR & Corporate Communications
Am Limespark 2
65843 Sulzbach (Taunus)
Germany
T: +49 6196 76156 1425
E: e.kalkuhl@cosnova.com

Fourspot
Björn Weber
PR | Media Contact
Niddastr. 64
60329 Frankfurt
Germany
T: +49 69 156 154 05
E: bjoern.weber@fourspot.net

Bayard Consulting
Caroline Julia Arens
Head of Design & Marketing
Agrippinawerft 30
50687 Cologne
Germany
T: +49 221 716 185 0
E: caroline.arens@bayard-consulting.com

Your personal media contact:

cosnova Beauty GmbH
Eva Kalkuhl
Head of PR & Corporate Communications
Am Limespark 2
65843 Sulzbach (Taunus)
Germany
T: +49 6196 76156 1425
E: e.kalkuhl@cosnova.com

Fourspot
Björn Weber
PR | Media Contact
Niddastr. 64
60329 Frankfurt
Germany
T: +49 69 156 154 05
E: bjoern.weber@fourspot.net

Bayard Consulting
Caroline Julia Arens
Head of Design & Marketing
Agrippinawerft 30
50687 Cologne
Germany
T: +49 221 716 185 0
E: caroline.arens@bayard-consulting.com

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