November 23, 2021 | SULZBACH, COLOGNE
Cosmetics specialist optimises the provision of individual product content to retail groups with the Product Content eXchange platform BYRD – Integration with SAP and Stibo Systems
cosnova, the cosmetics company behind the essence and CATRICE brands, has chosen BAYARD´s Product Content eXchange platform BYRD to better meet the complex product content requirements of its retail partners. BYRD – theplatform was selected by the cosmetics specialist as the most suitable platform following the evaluation of a large number of systems.
cosnova publishes the product content for around one third of its customers in the European environment via the GS1 Global Data Synchronisation Network (GS1 GDSN). However, retail partners also request highly specialised, individual item specifications from the cosmetics group. In future, BYRD will assist with the demanding task of automatically collecting and validating product content within the company and making it available to retail partners according to their individual needs.
BAYARD is supporting the implementation of BYRD at cosnova. The first project milestone by the end of this year involves identifying all content to be exported and connecting cosnova’s active SAP and Stibo source systems to BYRD In the same time frame, detailed product specifications will be created via BYRD for the first five retail customers.
Next year, cosnova will add all product data for its remaining retail partners and has already planned further expansion stages for BYRD: the connection of all subsidiaries and distributors. The centralised transfer of product content via BYRD to the GDSN is on the agenda for the cosmetics specialist next year.
"The chemistry between BAYARD and cosnova was right from the start," says Jens Gädeke, IT Director at the Sulzbach-based cosmetics company. "Our sales staff enter information directly in the customer's data format via the user-friendly interface of BYRD and generate product specifications automatically according to the requirements of our retail partners."
About cosnova Beauty
cosnova Beauty is headquartered in Sulzbach/Germany and is managed by Mathias Delor, Javier González, Gesine Hild, Dirk Lauber, Christina Oster-Daum, Hilko Prahl and Yvonne Wutzler. At the end of the 2020 financial year, cosnova Beauty employed around 650 people worldwide. The essence and CATRICE cosmetics brands are now sold in over 80 countries in Europe, North and South America, the Middle East, Asia, Oceania and Africa. The company's customers include drugstores, food retailers, department stores, perfumeries, fashion chains and various online retail partners. In addition, essence and CATRICE each have their own online shops.
BAYARD
BAYARD enables companies from the retail, manufacturing and healthcare sectors with data syndication services laying the foundations for digital commerce. With its unparalleled experience in product content management consulting, its extensive expertise in the implementation of enterprise PIM solutions like Syndigo, Stibo and Informatica and its outstanding Product Content Life Cycle Management platform BYRD, BAYARD is the true partner for the European retail, manufacturing and healthcare industries for the digital transformation.
Retailers including Schwarz Group, Migros and Colruyt, consumer goods manufacturers such as Danone, Radeberger Group and Cosnova, healthcare product providers such as Pajunk, Vygon and Medika as well as healthcare buying groups such as Prospitalia, P.E.G. and EKKplus have improved their data quality as well as efficiency of their product content sourcing, syndication and aggregation significantly with the help of BAYARD’s services.
With BYRD, BAYARD provides a smart Product Content Life Cycle Management platform with industry-specific packages that can be used out-of-the-box with no customisation or implementation effort. BYRD contains not only dedicated modules for Product Information Management (PIM), Product Content Syndication, Product Content Aggregation, and AI-based product classification but also the well-established GS1 certified GDSN data pool b-synced.
cosnova, the cosmetics company behind the essence and CATRICE brands, has chosen BAYARD´s Product Content eXchange platform BYRD to better meet the complex product content requirements of its retail partners. BYRD – theplatform was selected by the cosmetics specialist as the most suitable platform following the evaluation of a large number of systems.
cosnova publishes the product content for around one third of its customers in the European environment via the GS1 Global Data Synchronisation Network (GS1 GDSN). However, retail partners also request highly specialised, individual item specifications from the cosmetics group. In future, BYRD will assist with the demanding task of automatically collecting and validating product content within the company and making it available to retail partners according to their individual needs.
BAYARD is supporting the implementation of BYRD at cosnova. The first project milestone by the end of this year involves identifying all content to be exported and connecting cosnova’s active SAP and Stibo source systems to BYRD In the same time frame, detailed product specifications will be created via BYRD for the first five retail customers.
Next year, cosnova will add all product data for its remaining retail partners and has already planned further expansion stages for BYRD: the connection of all subsidiaries and distributors. The centralised transfer of product content via BYRD to the GDSN is on the agenda for the cosmetics specialist next year.
"The chemistry between BAYARD and cosnova was right from the start," says Jens Gädeke, IT Director at the Sulzbach-based cosmetics company. "Our sales staff enter information directly in the customer's data format via the user-friendly interface of BYRD and generate product specifications automatically according to the requirements of our retail partners."
About cosnova Beauty
cosnova Beauty is headquartered in Sulzbach/Germany and is managed by Mathias Delor, Javier González, Gesine Hild, Dirk Lauber, Christina Oster-Daum, Hilko Prahl and Yvonne Wutzler. At the end of the 2020 financial year, cosnova Beauty employed around 650 people worldwide. The essence and CATRICE cosmetics brands are now sold in over 80 countries in Europe, North and South America, the Middle East, Asia, Oceania and Africa. The company's customers include drugstores, food retailers, department stores, perfumeries, fashion chains and various online retail partners. In addition, essence and CATRICE each have their own online shops.
BAYARD
BAYARD enables companies from the retail, manufacturing and healthcare sectors with data syndication services laying the foundations for digital commerce. With its unparalleled experience in product content management consulting, its extensive expertise in the implementation of enterprise PIM solutions like Syndigo, Stibo and Informatica and its outstanding Product Content Life Cycle Management platform BYRD, BAYARD is the true partner for the European retail, manufacturing and healthcare industries for the digital transformation.
Retailers including Schwarz Group, Migros and Colruyt, consumer goods manufacturers such as Danone, Radeberger Group and Cosnova, healthcare product providers such as Pajunk, Vygon and Medika as well as healthcare buying groups such as Prospitalia, P.E.G. and EKKplus have improved their data quality as well as efficiency of their product content sourcing, syndication and aggregation significantly with the help of BAYARD’s services.
With BYRD, BAYARD provides a smart Product Content Life Cycle Management platform with industry-specific packages that can be used out-of-the-box with no customisation or implementation effort. BYRD contains not only dedicated modules for Product Information Management (PIM), Product Content Syndication, Product Content Aggregation, and AI-based product classification but also the well-established GS1 certified GDSN data pool b-synced.
Your personal media contact:
cosnova Beauty GmbH
Eva Kalkuhl
Head of PR & Corporate Communications
Am Limespark 2
65843 Sulzbach (Taunus)
Germany
T: +49 6196 76156 1425
E: e.kalkuhl@cosnova.com
Fourspot
Björn Weber
PR | Media Contact
Niddastr. 64
60329 Frankfurt
Germany
T: +49 69 156 154 05
E: bjoern.weber@fourspot.net
BAYARD
Caroline Julia Arens
Head of Design & Marketing
Agrippinawerft 30
50687 Cologne
Germany
T: +49 221 716 185 0
E: caroline.arens@bayard-consulting.com
Your personal media contact:
cosnova Beauty GmbH
Eva Kalkuhl
Head of PR & Corporate Communications
Am Limespark 2
65843 Sulzbach (Taunus)
Germany
T: +49 6196 76156 1425
E: e.kalkuhl@cosnova.com
Fourspot
Björn Weber
PR | Media Contact
Niddastr. 64
60329 Frankfurt
Germany
T: +49 69 156 154 05
E: bjoern.weber@fourspot.net
BAYARD
Caroline Julia Arens
Head of Design & Marketing
Agrippinawerft 30
50687 Cologne
Germany
T: +49 221 716 185 0
E: caroline.arens@bayard-consulting.com