November 29, 2021 | KARLSRUHE, COLOGNE

Access to content through cooperation with Bayard Consulting and Better Life — Mobile shopping assistant now available as a white-label solution for grocery retailers — App makes it easier for customers to choose the right foods for them

HealthMe creates transparency for consumers when shopping for groceries. And it is now also available as a white-label solution for retailers to integrate into their mobile apps. Whether allergens, intolerances, undesirable ingredients or individual requirements for a healthy diet: users of the app can simply store a personal profile with their food requirements and check whether the products on the shelf are suitable by scanning the barcodes. Thanks to a tie-up between the product content specialists at Bayard Consulting Group and Better Life, HealthMe is able to access the ingredients and nutritional information of the majority of food retail products.

As many consumers are not aware of their individual food requirements, HealthMe, together with health coaching specialists Lykon, offers DNA and blood analysis, the results of which are added directly into users' HealthMe profiles. For the analysis, customers of the HealthMe and Lykon bundle simply send a few drops of blood to the laboratory using a test kit.

HealthMe is currently in discussions with major German retailers about integrating it into their customer apps as a white-label solution. "With the integration of HealthMe data and functionality, retailers can significantly increase the added value to customers of their apps in a short timeframe," explains Christian Riesenberger, Co-Founder and CPO of HealthMe.

"More than 29,000 people are already using our app in stores to more quickly and easily select food items according to their individual requirements. HealthMe has proven itself in practice and can be rapidly and effortlessly integrated into retailers' existing customer communications," says Victoria Noack, founder and CEO of HealthMe.

Today, every consumer in Germany can already take advantage of HealthMe when shopping for groceries. The company is currently planning to enter the French market and wants to extend its services throughout Europe in the future.

About DeclareMe/HealthMe

DeclareMe is the Heidelberg-based digital start-up behind the HealthMe app. The app is based on an individual profile of the user, which enables a unique combination of declarable allergens, around 100 food options to avoid intolerances, choices of additives and dietary preferences.

 

For this purpose, the profile criteria specially created for the app are compared with the data stored in the manufacturer database and evaluated. This database created for HealthMe has more than one million manufacturer datapoints, supplemented with crucial additions such as vegan products for better data quality.

For the first time, HealthMe now offers an app that can be used by a wide variety of target groups (such as allergy sufferers, vegans, people who eat a halal diet). This innovative concept includes profiles with a wide variety of dietary interests within one app. Beyond the diagnostic option of the integrated test provider, the app goes far beyond the previously available options of other apps. With its solution, HealthMe offers consumers simple and safe product evaluation for a healthy diet.

The development of an online shop, through which customers can obtain both the basic and premium versions of the app as well as the tests, has already been implemented.

The founding team of HealthMe consists of Victoria Noack, Christian Riesenberger and Cornelia Buchta-Noack. Currently, the GmbH has seven shareholders, all of whom are contributing their expertise to the further development of the company.

www.healthmeapp.de

About Bayard Consulting Group

Bayard Consulting Group consultants are the independent experts for Product Information Management (PIM), Master Data Management (MDM) and the Global Data Synchronisation Network (GDSN) in retail, manufacturing and healthcare. Strategy, organisation, processes, IT, digital transformation – the experts at Bayard Consulting improve their clients' business results sustainably and noticeably. With their expertise, the specialists advise decision-makers in all corporate functions and business processes along the value chain. The combination of recognised consulting, implementation and development ensures optimal results for their clients.

HealthMe creates transparency for consumers when shopping for groceries. And it is now also available as a white-label solution for retailers to integrate into their mobile apps. Whether allergens, intolerances, undesirable ingredients or individual requirements for a healthy diet: users of the app can simply store a personal profile with their food requirements and check whether the products on the shelf are suitable by scanning the barcodes. Thanks to a tie-up between the product content specialists at Bayard Consulting Group and Better Life, HealthMe is able to access the ingredients and nutritional information of the majority of food retail products.

As many consumers are not aware of their individual food requirements, HealthMe, together with health coaching specialists Lykon, offers DNA and blood analysis, the results of which are added directly into users' HealthMe profiles. For the analysis, customers of the HealthMe and Lykon bundle simply send a few drops of blood to the laboratory using a test kit.

HealthMe is currently in discussions with major German retailers about integrating it into their customer apps as a white-label solution. "With the integration of HealthMe data and functionality, retailers can significantly increase the added value to customers of their apps in a short timeframe," explains Christian Riesenberger, Co-Founder and CPO of HealthMe.

"More than 29,000 people are already using our app in stores to more quickly and easily select food items according to their individual requirements. HealthMe has proven itself in practice and can be rapidly and effortlessly integrated into retailers' existing customer communications," says Victoria Noack, founder and CEO of HealthMe.

Today, every consumer in Germany can already take advantage of HealthMe when shopping for groceries. The company is currently planning to enter the French market and wants to extend its services throughout Europe in the future.

About DeclareMe/HealthMe

DeclareMe is the Heidelberg-based digital start-up behind the HealthMe app. The app is based on an individual profile of the user, which enables a unique combination of declarable allergens, around 100 food options to avoid intolerances, choices of additives and dietary preferences.

For this purpose, the profile criteria specially created for the app are compared with the data stored in the manufacturer database and evaluated. This database created for HealthMe has more than one million manufacturer datapoints, supplemented with crucial additions such as vegan products for better data quality.

For the first time, HealthMe now offers an app that can be used by a wide variety of target groups (such as allergy sufferers, vegans, people who eat a halal diet). This innovative concept includes profiles with a wide variety of dietary interests within one app. Beyond the diagnostic option of the integrated test provider, the app goes far beyond the previously available options of other apps. With its solution, HealthMe offers consumers simple and safe product evaluation for a healthy diet.

The development of an online shop, through which customers can obtain both the basic and premium versions of the app as well as the tests, has already been implemented.

The founding team of HealthMe consists of Victoria Noack, Christian Riesenberger and Cornelia Buchta-Noack. Currently, the GmbH has seven shareholders, all of whom are contributing their expertise to the further development of the company.

www.healthmeapp.de

About Bayard Consulting Group

Bayard Consulting Group consultants are the independent experts for Product Information Management (PIM), Master Data Management (MDM) and the Global Data Synchronisation Network (GDSN) in retail, manufacturing and healthcare. Strategy, organisation, processes, IT, digital transformation – the experts at Bayard Consulting improve their clients' business results sustainably and noticeably. With their expertise, the specialists advise decision-makers in all corporate functions and business processes along the value chain. The combination of recognised consulting, implementation and development ensures optimal results for their clients.

Your personal media contact:

DeclareMe/HealthMe
Christian Riesenberger
Co-Founder & CPO
Reinhold-Frank-Str. 1
76133 Karlsruhe
Germany
T: +49 721 402 486 09
E: christian.riesenberger@antiallergy.de

Fourspot
Björn Weber
PR | Media Contact
Niddastr. 64
60329 Frankfurt
Germany
T: +49 69 156 154 05
E: bjoern.weber@fourspot.net

Bayard Consulting
Caroline Julia Arens
Head of Design & Marketing
Agrippinawerft 30
50687 Cologne
Germany
T: +49 221 716 185 0
E: caroline.arens@bayard-consulting.com

Your personal media contact:

DeclareMe/HealthMe
Christian Riesenberger
Co-Founder & CPO
Reinhold-Frank-Str. 1
76133 Karlsruhe
Germany
T: +49 721 402 486 09
E: christian.riesenberger@antiallergy.de

Fourspot
Björn Weber
PR | Media Contact
Niddastr. 64
60329 Frankfurt
Germany
T: +49 69 156 154 05
E: bjoern.weber@fourspot.net

Bayard Consulting
Caroline Julia Arens
Head of Design & Marketing
Agrippinawerft 30
50687 Cologne
Germany
T: +49 221 716 185 0
E: caroline.arens@bayard-consulting.com

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