06 June, 2023 | LEVALLOIS-PERRET, COLOGNE

Watch and jewellery company Louis Pion is launching a product content pilot with BAYARD – Close collaboration with GS1 France will enable the successful adoption of the GDSN standard in the watch and jewellery sector

Watch and jewellery specialist Louis Pion has selected BAYARD's BYRD platform to receive validated, quality product content from its suppliers, for listings as well as for its online shop.

In a pilot project based on real-life scenarios, selected suppliers will first enter their product data, including photos, into a supplier portal being set up by Louis Pion with the help of BAYARD's BYRD platform. The platform automatically checks product content for completeness and plausibility, before it is used by Louis Pion for its stores and online shop. Several watch suppliers such as the SMB group, Pierre Lannier and Herbelin have already confirmed their participation.

This pilot also serves to validate and optimise the data model for the watch and jewellery sector, which is currently being developed by the standardisation body GS1 France, in collaboration with the Union de la Bijouterie Horlogerie (UBH) and a working group of companies from the sector. The expertise acquired by Louis Pion within the framework of the project with BAYARD will continuously feed into the initiatives of the GS1 working group.

In a second phase, Louis Pion plans to offer further suppliers the opportunity to upload their data using the same data model via the Global Data Synchronisation Network (GDSN). Louis Pion has also selected BAYARD to carry out this project and will use the GDSN b-synced data pool which is integrated into the BYRD platform.

If the data flow with BAYARD’s platform proves successful, Louis Pion will then link its Akeneo Product Information Management (PIM) system to the BYRD platform. Consultants from BAYARD will also support the retailer with this integration. BAYARD and Akeneo are already technology partners today.

“With the implementation of the platform BYRD, we will gain from data reliability and order processing speed, and we will also be able to bring products online almost immediately,” says Corinne Callegari, Product Database Manager, Louis Pion. “The BYRD platform is the tool that will allow us to quickly test, share and optimise the new GDSN data model for the watch and jewellery sector, which we are working on in the GS1 France working group, and to introduce it to our suppliers in order to push their data more easily into our internal systems. For our suppliers, this also means greater simplicity and speed, as a single product record will suffice to transmit product information to all their partners.”

“The aim is to simplify processes for us and for our suppliers. Reducing administrative effort will save us time that we can use to better meet our customers' expectations. The professionalism of the Bayard team, with which we work in the GS1 working group, will enable us to successfully complete this pilot project with our suppliers.,” said Pierre de Foucault, Supply Chain Director, Louis Pion.

Louis Pion

The history of Louis Pion has been written over time, since 1928, and has never ceased to evolve towards the permanent quest for style, the transmission of excellent know-how and the quality of its services. Crossing trends and eras, the company’s timeless, durable and elegant watches and jewellery are the fruit of passionate designers who have forged the brand's reputation. With a national distribution network of 120 stores and Galeries Lafayette shops, Louis Pion, the leader in fashion watchmaking in France, now represents more than 80 watch and jewellery brands, as well as its own brand.

www.louispion.fr

GS1 France

GS1 is a global, independent, not-for-profit standards organisation created by businesses to facilitate information exchange and trade. With more than 53,000 member companies in France, of all sizes and in all sectors, and 2 million worldwide, GS1 offers a genuine collaborative space enabling them to define and adopt common rules – standards – that benefit everyone. With GS1 standards, companies can uniquely identify their products, locations and assets internationally throughout their life cycle, regardless of the sales channel. It's a common language that makes it easier and more secure to share information with partners and customers around the world.

www.gs1.fr

BAYARD

BAYARD, a company of Markant Group, enables companies from the retail, manufacturing and healthcare sectors with data syndication services laying the foundations for digital commerce. With its unparalleled experience in product content management consulting, its extensive expertise in the implementation of enterprise PIM solutions and its outstanding Product Content Life Cycle Management platform BYRD, BAYARD is the true partner for the European retail, manufacturing, and healthcare industries for the digital transformation.

Retail companies such as Schwarz Group, Migros, and Colruyt, consumer goods manufacturers such as Danone, Radeberger Group, and Cosnova, healthcare product providers such as Pajunk, Vygon, and Medika, as well as healthcare purchasing communities such as Prospitalia, P.E.G., and EKKplus, have significantly improved their data quality and efficiency in the procurement, aggregation, and syndication of product content with the help of BAYARD's services.

With BYRD, Bayard provides a smart Product Content Life Cycle Management platform with industry-specific packages that can be used out-of-the-box with no customisation or implementation effort. BYRD contains not only dedicated modules for Product Information Management (PIM), Product Content Syndication, Product Content Aggregation, and AI-based product classification but also the well-established GS1 certified GDSN data pool b-synced.

Watch and jewellery specialist Louis Pion has selected BAYARD's BYRD platform to receive validated, quality product content from its suppliers, for listings as well as for its online shop.

In a pilot project based on real-life scenarios, selected suppliers will first enter their product data, including photos, into a supplier portal being set up by Louis Pion with the help of BAYARD's BYRD platform. The platform automatically checks product content for completeness and plausibility, before it is used by Louis Pion for its stores and online shop. Several watch suppliers such as the SMB group, Pierre Lannier and Herbelin have already confirmed their participation.

This pilot also serves to validate and optimise the data model for the watch and jewellery sector, which is currently being developed by the standardisation body GS1 France, in collaboration with the Union de la Bijouterie Horlogerie (UBH) and a working group of companies from the sector. The expertise acquired by Louis Pion within the framework of the project with BAYARD will continuously feed into the initiatives of the GS1 working group.

In a second phase, Louis Pion plans to offer further suppliers the opportunity to upload their data using the same data model via the Global Data Synchronisation Network (GDSN). Louis Pion has also selected BAYARD to carry out this project and will use the GDSN b-synced data pool which is integrated into the BYRD platform.

If the data flow with BAYARD’s platform proves successful, Louis Pion will then link its Akeneo Product Information Management (PIM) system to the BYRD platform. Consultants from BAYARD will also support the retailer with this integration. BAYARD and Akeneo are already technology partners today.

“With the implementation of the platform BYRD, we will gain from data reliability and order processing speed, and we will also be able to bring products online almost immediately,” says Corinne Callegari, Product Database Manager, Louis Pion. “The BYRD platform is the tool that will allow us to quickly test, share and optimise the new GDSN data model for the watch and jewellery sector, which we are working on in the GS1 France working group, and to introduce it to our suppliers in order to push their data more easily into our internal systems. For our suppliers, this also means greater simplicity and speed, as a single product record will suffice to transmit product information to all their partners.”

“The aim is to simplify processes for us and for our suppliers. Reducing administrative effort will save us time that we can use to better meet our customers' expectations. The professionalism of the Bayard team, with which we work in the GS1 working group, will enable us to successfully complete this pilot project with our suppliers.,” said Pierre de Foucault, Supply Chain Director, Louis Pion.

Louis Pion

The history of Louis Pion has been written over time, since 1928, and has never ceased to evolve towards the permanent quest for style, the transmission of excellent know-how and the quality of its services. Crossing trends and eras, the company’s timeless, durable and elegant watches and jewellery are the fruit of passionate designers who have forged the brand's reputation. With a national distribution network of 120 stores and Galeries Lafayette shops, Louis Pion, the leader in fashion watchmaking in France, now represents more than 80 watch and jewellery brands, as well as its own brand.

www.louispion.fr

 

GS1 France

GS1 is a global, independent, not-for-profit standards organisation created by businesses to facilitate information exchange and trade. With more than 53,000 member companies in France, of all sizes and in all sectors, and 2 million worldwide, GS1 offers a genuine collaborative space enabling them to define and adopt common rules – standards – that benefit everyone. With GS1 standards, companies can uniquely identify their products, locations and assets internationally throughout their life cycle, regardless of the sales channel. It's a common language that makes it easier and more secure to share information with partners and customers around the world.

www.gs1.fr

BAYARD

BAYARD, a company of Markant Group, enables companies from the retail, manufacturing and healthcare sectors with data syndication services laying the foundations for digital commerce. With its unparalleled experience in product content management consulting, its extensive expertise in the implementation of enterprise PIM solutions and its outstanding Product Content Life Cycle Management platform BYRD, BAYARD is the true partner for the European retail, manufacturing, and healthcare industries for the digital transformation.

Retail companies such as Schwarz Group, Migros, and Colruyt, consumer goods manufacturers such as Danone, Radeberger Group, and Cosnova, healthcare product providers such as Pajunk, Vygon, and Medika, as well as healthcare purchasing communities such as Prospitalia, P.E.G., and EKKplus, have significantly improved their data quality and efficiency in the procurement, aggregation, and syndication of product content with the help of BAYARD's services.

With BYRD, Bayard provides a smart Product Content Life Cycle Management platform with industry-specific packages that can be used out-of-the-box with no customisation or implementation effort. BYRD contains not only dedicated modules for Product Information Management (PIM), Product Content Syndication, Product Content Aggregation, and AI-based product classification but also the well-established GS1 certified GDSN data pool b-synced.

Your personal media contact:

Fourspot
Björn Weber
PR | Media Contact
Niddastr. 64
60329 Frankfurt
Germany
T: +49 69 156 154 05
E: bjoern.weber@fourspot.net

BAYARD GmbH
Caroline Julia Arens
Head of Design & Marketing
Agrippinawerft 30
50687 Cologne
Germany
T: +49 221 716 185 0
E: caroline.arens@bayard-consulting.com

Your personal media contact:

Fourspot
Björn Weber
PR | Media Contact
Niddastr. 64
60329 Frankfurt
Germany
T: +49 69 156 154 05
E: bjoern.weber@fourspot.net

BAYARD GmbH
Caroline Julia Arens
Head of Design & Marketing
Agrippinawerft 30
50687 Cologne
Germany
T: +49 221 716 185 0
E: caroline.arens@bayard-consulting.com

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