Standard Consulting brings GDSN with BAYARD to Central Eastern Europe

In a move to drive the use of the Global Data Synchronisation Network (GDSN) across Europe, Standard Consulting is now offering Bayard Consulting Group’s user-friendly solutions at competitive rates to retail companies in the Baltics and CEE. The GDSN enables the standardised, industry-wide exchange of product master data, making it an important enabler of digitalisation projects in the retail and consumer goods industry. With Bayard Consulting Group’s product content eXchange platform SyncManager and the b-synced GDSN data pool, integrationis seamless and hassle-free.

Standard Consulting’s GDSN experts already have considerable experience managing projects across the Baltics & CEE, where they are now the exclusive sales & marketing partner selling SyncManager and b-synced to retailers. Retail companies with their headquarters in Western Europe, the German-speaking countries or Scandinavia can also benefit from connecting their country operations to the GDSN.

"b-synced is establishing itself as the GDSN data pool for the entire European economic area," explains Matthew Miceli, CEO of Standard Consulting: "Master data management limited to bilateral business relationships will be a thing of the past, as will master data management confined to national borders."

"We are delighted to have Standard Consulting’s experienced team supporting us in our Europe-wide expansion, as demand for our technology grows beyond the German-speaking markets," says Björn Bayard, CEO of Bayard Consulting Group: "We are happy to support companies throughout Europe with attractive offers that will enable them to achieve efficiency benefits through the use of GDSNs for themselves and their business partners."