December 1, 2022 | METTINGEN, COLOGNE
"Significantly better user interface" – Attractive licensing model – Right partner for future integration of in-house systems
Coppenrath & Wiese will move its GDSN data management to BAYARD's BYRD platform at the beginning of next year. Retailers will then receive their product content through the b-synced master data pool which is integrated into BYRD. From the beginning of 2023, Coppenrath & Wiese will supply retailers in the German-speaking and Benelux countries with its product content consistently via BYRD.
The new user interface will allow Coppenrath & Wiese to significantly increase the accuracy of the database. “BYRD’s user interface helps us to further reduce the risk of data errors,” says Benjamin Voß, Head of Orga at Conditorei Coppenrath & Wiese. The probablility of errors is significantly reduced by BYRD's intuitive user guidance.
For the often multi-level grocery retail industry, BYRD’s extensive range of templates, which facilitate the export of product data into Excel, offer considerable additional benefits. Because despite GDSN, not all companies still dispense with the requirement for product certificates.
BAYARD's specialists scored points with Coppenrath & Wiese not only for their competent advice but also for their licensing model. With the previous provider, licence costs were calculated based on Coppenrath & Wiese's global turnover, although the data pool is only used for DACH and Benelux. BAYARD, on the other hand, bases the licence costs primarily on the number of items actually entered and thus reflects the scope of use more realistically.
Benjamin Voß expressly praises the BAYARD team: "The consultants are very competent and at the same time uncomplicated. We have come to know them as real problem solvers." The Bayard team will migrate the inventory data, including digital content, for Coppenrath & Wiese. During the migration process, the company wants to get rid of legacy issues: "We are only taking the product data with us into the new system that is up to date".
The decision to use BAYARD's platform for GDSN data management also sets the course for further cooperation. The next step will be to transfer data from the ERP system and the PDM system used by the product development department.
After Radeberger Group, Coppenrath & Wiese is the second company in the Oetker Group to move its GDSN content to BAYARD's technology and data pool. According to the latest ranking by Lebensmittel Zeitung, Oetker Group is the largest supplier to the German grocery retail sector.
Coppenrath & Wiese
The Patisserie Coppenrath & Wiese has been writing a unique success story for over 40 years. As the third largest manufacturer of frozen foods in Germany, the medium-sized company combines classic baking traditions and the know-how of the confectioner's trade with the most modern production methods for its cakes, pies and rolls. The credo: "We offer the best alternative to do-it-yourself baking". Production is deliberately carried out exclusively in Germany at the Mettingen site near Osnabrück.
BAYARD
BAYARD enables companies from the retail, manufacturing and healthcare sectors with data syndication services laying the foundations for digital commerce. With its unparalleled experience in product content management consulting, its extensive expertise in the implementation of enterprise PIM solutions like Syndigo, Stibo and Informatica and its outstanding Product Content Life Cycle Management platform BYRD, BAYARD is the true partner for the European retail, manufacturing and healthcare industries for the digital transformation.
Retailers including Schwarz Group, Migros and Colruyt, consumer goods manufacturers such as Danone, Radeberger Group and Cosnova, healthcare product providers such as Pajunk, Vygon and Medika as well as healthcare buying groups such as Prospitalia, P.E.G. and EKKplus have improved their data quality as well as efficiency of their product content sourcing, syndication and aggregation significantly with the help of BAYARD’s services.
With BYRD, BAYARD provides a smart Product Content Life Cycle Management platform with industry-specific packages that can be used out-of-the-box with no customisation or implementation effort. BYRD contains not only dedicated modules for Product Information Management (PIM), Product Content Syndication, Product Content Aggregation, and AI-based product classification but also the well-established GS1 certified GDSN data pool b-synced.
Coppenrath & Wiese will move its GDSN data management to BAYARD's BYRD platform at the beginning of next year. Retailers will then receive their product content through the b-synced master data pool which is integrated into BYRD. From the beginning of 2023, Coppenrath & Wiese will supply retailers in the German-speaking and Benelux countries with its product content consistently via BYRD.
The new user interface will allow Coppenrath & Wiese to significantly increase the accuracy of the database. “BYRD’s user interface helps us to further reduce the risk of data errors,” says Benjamin Voß, Head of Orga at Conditorei Coppenrath & Wiese. The probablility of errors is significantly reduced by BYRD's intuitive user guidance.
For the often multi-level grocery retail industry, BYRD’s extensive range of templates, which facilitate the export of product data into Excel, offer considerable additional benefits. Because despite GDSN, not all companies still dispense with the requirement for product certificates.
BAYARD's specialists scored points with Coppenrath & Wiese not only for their competent advice but also for their licensing model. With the previous provider, licence costs were calculated based on Coppenrath & Wiese's global turnover, although the data pool is only used for DACH and Benelux. BAYARD, on the other hand, bases the licence costs primarily on the number of items actually entered and thus reflects the scope of use more realistically.
Benjamin Voß expressly praises the BAYARD team: "The consultants are very competent and at the same time uncomplicated. We have come to know them as real problem solvers." The Bayard team will migrate the inventory data, including digital content, for Coppenrath & Wiese. During the migration process, the company wants to get rid of legacy issues: "We are only taking the product data with us into the new system that is up to date".
The decision to use BAYARD's platform for GDSN data management also sets the course for further cooperation. The next step will be to transfer data from the ERP system and the PDM system used by the product development department.
After Radeberger Group, Coppenrath & Wiese is the second company in the Oetker Group to move its GDSN content to BAYARD's technology and data pool. According to the latest ranking by Lebensmittel Zeitung, Oetker Group is the largest supplier to the German grocery retail sector.
Coppenrath & Wiese
The Patisserie Coppenrath & Wiese has been writing a unique success story for over 40 years. As the third largest manufacturer of frozen foods in Germany, the medium-sized company combines classic baking traditions and the know-how of the confectioner's trade with the most modern production methods for its cakes, pies and rolls. The credo: "We offer the best alternative to do-it-yourself baking". Production is deliberately carried out exclusively in Germany at the Mettingen site near Osnabrück.
BAYARD
BAYARD enables companies from the retail, manufacturing and healthcare sectors with data syndication services laying the foundations for digital commerce. With its unparalleled experience in product content management consulting, its extensive expertise in the implementation of enterprise PIM solutions like Syndigo, Stibo and Informatica and its outstanding Product Content Life Cycle Management platform BYRD, BAYARD is the true partner for the European retail, manufacturing and healthcare industries for the digital transformation.
Retailers including Schwarz Group, Migros and Colruyt, consumer goods manufacturers such as Danone, Radeberger Group and Cosnova, healthcare product providers such as Pajunk, Vygon and Medika as well as healthcare buying groups such as Prospitalia, P.E.G. and EKKplus have improved their data quality as well as efficiency of their product content sourcing, syndication and aggregation significantly with the help of BAYARD’s services.
With BYRD, BAYARD provides a smart Product Content Life Cycle Management platform with industry-specific packages that can be used out-of-the-box with no customisation or implementation effort. BYRD contains not only dedicated modules for Product Information Management (PIM), Product Content Syndication, Product Content Aggregation, and AI-based product classification but also the well-established GS1 certified GDSN data pool b-synced.
Your personal media contact:
Fourspot
Björn Weber
PR | Media Contact
Niddastr. 64
60329 Frankfurt
Germany
T: +49 69 156 154 05
E: bjoern.weber@fourspot.net
BAYARD
Caroline Julia Arens
Head of Design & Marketing
Agrippinawerft 30
50687 Cologne
Germany
T: +49 221 716 185 0
E: caroline.arens@bayard-consulting.com
Your personal media contact:
Fourspot
Björn Weber
PR | Media Contact
Niddastr. 64
60329 Frankfurt
Germany
T: +49 69 156 154 05
E: bjoern.weber@fourspot.net
BAYARD
Caroline Julia Arens
Head of Design & Marketing
Agrippinawerft 30
50687 Cologne
Germany
T: +49 221 716 185 0
E: caroline.arens@bayard-consulting.com