June 16, 2021 | HARR/COLOGNE

Danone GmbH (Germany) has taken the decision to move its Essential Dairy and Plant based division in Germany, Austria and Switzerland onto b-synced, the GDSN master data pool of Bayard Consulting Group.

The switch is due to be implemented by the end of September. The Global Data Synchronisation Network (GDSN) enables manufacturing companies to publish and maintain product master data in one place for all retailers.

Bayard Consulting will also take over master data entry into the b-synced data pool for Danone Germany, which the food manufacturer has already transferred to a service provider. The product content experts will additionally support their new client Danone Germany in smoothly mastering GS1 Germany's Data Quality Excellence (DQX) process for product content quality assurance. Danone GmbH (Germany) already participates in DQX today, providing its retail customers with verifiably quality-checked master data.

Saki El-Gogo, Head of Project Administration and Master Data at Danone GmbH Germany, sees as one advantage of the transition the high level of expertise of Bayard Consulting's consultants in gradually automating product content aggregation for their trading partners in the future. In the short term, Danone GmbH Germany will gain the benefit of working with just one master data pool across its three markets in Germany, Austria and Switzerland.

"The always pragmatic exchange with Bayard Consulting Group’s consultants demonstrates that we have selected the right partners with outstanding expertise," explains Saki El-Gogo. Ahead of the migration to b-synced, Bayard Consulting Group consultants will help Danone clean up its master data. "A change like this is also a great opportunity for us to really cleanse our data," says Saki El-Gogo.

Danone GmbH Germany has not yet made a decision about future process optimisations for master data entry. Saki El-Gogo plans to evaluate the use of the product content eXchange platform SyncManager from the Bayard Consulting Group.

Danone GmbH

Danone GmbH, based in Haar near Munich, produces yoghurt and other fresh milk products as well as plant based alternatives in the Rosenheim and Ochsenfurt dairies. Popular Danone brands are Actimel, Activia, Dany and FruchtZwerge.

Danone is a leading multi-local food and beverage company specialising in health-focused and fast-growing categories across three business units, Essential Dairy & Plant Based Products, Waters and Specialised Nutrition.

www.danone.de

Bayard Consulting Group

Bayard Consulting Group consultants are the independent experts for Product Information Management (PIM), Master Data Management (MDM) and the Global Data Synchronisation Network (GDSN) in retail, manufacturing and healthcare. Strategy, organisation, processes, IT, digital transformation -- the experts at Bayard Consulting improve their clients' business results sustainably and noticeably. With their expertise, the specialists advise decision-makers in all corporate functions and business processes along the value chain. The combination of recognised consulting, implementation and development ensures optimal results for their clients.

The switch is due to be implemented by the end of September. The Global Data Synchronisation Network (GDSN) enables manufacturing companies to publish and maintain product master data in one place for all retailers.

Bayard Consulting will also take over master data entry into the b-synced data pool for Danone Germany, which the food manufacturer has already transferred to a service provider. The product content experts will additionally support their new client Danone Germany in smoothly mastering GS1 Germany's Data Quality Excellence (DQX) process for product content quality assurance. Danone GmbH (Germany) already participates in DQX today, providing its retail customers with verifiably quality-checked master data.

Saki El-Gogo, Head of Project Administration and Master Data at Danone GmbH Germany, sees as one advantage of the transition the high level of expertise of Bayard Consulting's consultants in gradually automating product content aggregation for their trading partners in the future. In the short term, Danone GmbH Germany will gain the benefit of working with just one master data pool across its three markets in Germany, Austria and Switzerland.

"The always pragmatic exchange with Bayard Consulting Group’s consultants demonstrates that we have selected the right partners with outstanding expertise," explains Saki El-Gogo. Ahead of the migration to b-synced, Bayard Consulting Group consultants will help Danone clean up its master data. "A change like this is also a great opportunity for us to really cleanse our data," says Saki El-Gogo.

Danone GmbH Germany has not yet made a decision about future process optimisations for master data entry. Saki El-Gogo plans to evaluate the use of the product content eXchange platform SyncManager from the Bayard Consulting Group.

Danone GmbH

Danone GmbH, based in Haar near Munich, produces yoghurt and other fresh milk products as well as plant based alternatives in the Rosenheim and Ochsenfurt dairies. Popular Danone brands are Actimel, Activia, Dany and FruchtZwerge.

Danone is a leading multi-local food and beverage company specialising in health-focused and fast-growing categories across three business units, Essential Dairy & Plant Based Products, Waters and Specialised Nutrition.

www.danone.de

 

Bayard Consulting Group

Bayard Consulting Group consultants are the independent experts for Product Information Management (PIM), Master Data Management (MDM) and the Global Data Synchronisation Network (GDSN) in retail, manufacturing and healthcare. Strategy, organisation, processes, IT, digital transformation -- the experts at Bayard Consulting improve their clients' business results sustainably and noticeably. With their expertise, the specialists advise decision-makers in all corporate functions and business processes along the value chain. The combination of recognised consulting, implementation and development ensures optimal results for their clients.

Your personal media contact:

Fourspot
Björn Weber
PR | Media Contact
Niddastr. 64
60329 Frankfurt
Germany
T: +49 69 156 154 05
E: bjoern.weber@fourspot.net

Bayard Consulting
Caroline Julia Arens
Head of Design & Marketing
Agrippinawerft 30
50687 Cologne
Germany
T: +49 221 716 185 0
E: caroline.arens@bayard-consulting.com

Your personal media contact:

Fourspot
Björn Weber
PR | Media Contact
Niddastr. 64
60329 Frankfurt
Germany
T: +49 69 156 154 05
E: bjoern.weber@fourspot.net

Bayard Consulting
Caroline Julia Arens
Head of Design & Marketing
Agrippinawerft 30
50687 Cologne
Germany
T: +49 221 716 185 0
E: caroline.arens@bayard-consulting.com

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