May 19, 2022 | HAMBURG, COLOGNE

Medical technology manufacturer Waldemar Link secures the highest data quality and streamlined product content management processes for both itself and its customers with technology from Bayard — Implementation of Bayard's GDSN data pool b-synced

LINK has chosen the Product Content Life Cycle Management platform Byrd to deliver product content efficiently and with the highest data quality to its customers. The medical technology manufacturer will also switch to Bayard's GDSN data pool b-synced, which is integrated in Byrd. Like other healthcare product manufacturers, LINK transfers standardised product content via the Global Data Synchronisation Network (GDSN) to its customers, government regulatory bodies and to the Healthcare Content Data Portal (HCDP) of the purchasing associations for German hospitals.

Using the Byrd platform, the Hamburg-based manufacturer of endoprosthesis systems is able to bundle product master data from its ERP system with marketing and logistics content together in a central location. Byrd helps LINK to make product content available to its customers efficiently and in a user-friendly manner from a single source.

With the Byrd platform, LINK can enrich and validate captured product content according to the applicable quality requirements and transfer it to various output channels. With the help of Byrd, the medical technology specialist easily meets the quality and validation guidelines of the COVIN (Content Validation Network) regulations. Bayard recently made a significant contribution to establishing this widely respected standard for product master data in the healthcare sector.

The Hamburg-based company uses Byrd for markets in Germany, the Netherlands, Switzerland, the UK, Scandinavia and the USA. Further countries and their government regulatory bodies can be flexibly connected to the platform in the future. LINK checks and verifies the product content against the existing validation rules of each individual initiative before publishing and seamlessly complies with the applicable requirements.

"Bayard understands our requirements for handling product content in the healthcare sector like no other company," explains Kai Johannes Kühnen, Group Head of Master Data Management, Product Management at LINK, adding: "Bayard's services have impressed us.

Waldemar Link

Waldemar Link GmbH & Co. KG is a leading international manufacturer of implants for joint replacement surgery. Founded in 1948, the company researches, develops and produces in Germany and will celebrate its 75th anniversary next year. LINK is established as a full-range supplier in the field of joint replacement; together with specialists, the company continuously improves its products in order to be able to offer patients and doctors proven high quality in line with the latest scientific findings. The family-owned company with headquarters in Hamburg has a worldwide distribution network.

LINK is a dynamically expanding company and is constantly investing in state-of-the-art technologies and production facilities. Continuous quality management begins at the company's own precision foundry, VACUCAST, in Berlin and only ends after the final production of the sterile-packed implant. Together with the commitment of more than 1,200 employees, the former specialist shop for hospital supplies has become a pioneer and pacemaker in endoprosthetics. Helmut D. Link is the second generation to run the company.

More informations: www.linkorthopaedics.com

BAYARD

Bayard enables companies from the retail, manufacturing and healthcare sectors with data syndication services laying the foundations for digital commerce. With its unparalleled experience in product content management consulting, its extensive expertise in the implementation of enterprise PIM solutions like Syndigo, Stibo and Informatica and its outstanding Product Content Life Cycle Management platform Byrd, Bayard is the true partner for the European retail, manufacturing and healthcare industries for the digital transformation.

Retailers including Schwarz Group, Migros and Colruyt, consumer goods manufacturers such as Danone, Radeberger Group and Cosnova, healthcare product providers such as Pajunk, Vygon and Medika as well as healthcare buying groups such as Prospitalia, P.E.G. and EKKplus have improved their data quality as well as efficiency of their product content sourcing, syndication and aggregation significantly with the help of Bayard’s services.

With Byrd, Bayard provides a smart Product Content Life Cycle Management platform with industry-specific packages that can be used out-of-the-box with no customisation or implementation effort. Byrd contains not only dedicated modules for Product Information Management (PIM), Product Content Syndication, Product Content Aggregation, and AI-based product classification but also the well-established GS1 certified GDSN data pool b-synced.

LINK has chosen the Product Content Life Cycle Management platform Byrd to deliver product content efficiently and with the highest data quality to its customers. The medical technology manufacturer will also switch to Bayard's GDSN data pool b-synced, which is integrated in Byrd. Like other healthcare product manufacturers, LINK transfers standardised product content via the Global Data Synchronisation Network (GDSN) to its customers, government regulatory bodies and to the Healthcare Content Data Portal (HCDP) of the purchasing associations for German hospitals.

Using the Byrd platform, the Hamburg-based manufacturer of endoprosthesis systems is able to bundle product master data from its ERP system with marketing and logistics content together in a central location. Byrd helps LINK to make product content available to its customers efficiently and in a user-friendly manner from a single source.

With the Byrd platform, LINK can enrich and validate captured product content according to the applicable quality requirements and transfer it to various output channels. With the help of Byrd, the medical technology specialist easily meets the quality and validation guidelines of the COVIN (Content Validation Network) regulations. Bayard recently made a significant contribution to establishing this widely respected standard for product master data in the healthcare sector.

The Hamburg-based company uses Byrd for markets in Germany, the Netherlands, Switzerland, the UK, Scandinavia and the USA. Further countries and their government regulatory bodies can be flexibly connected to the platform in the future. LINK checks and verifies the product content against the existing validation rules of each individual initiative before publishing and seamlessly complies with the applicable requirements.

"Bayard understands our requirements for handling product content in the healthcare sector like no other company," explains Kai Johannes Kühnen, Group Head of Master Data Management, Product Management at LINK, adding: "Bayard's services have impressed us.

Waldemar Link

Waldemar Link GmbH & Co. KG is a leading international manufacturer of implants for joint replacement surgery. Founded in 1948, the company researches, develops and produces in Germany and will celebrate its 75th anniversary next year. LINK is established as a full-range supplier in the field of joint replacement; together with specialists, the company continuously improves its products in order to be able to offer patients and doctors proven high quality in line with the latest scientific findings. The family-owned company with headquarters in Hamburg has a worldwide distribution network.

LINK is a dynamically expanding company and is constantly investing in state-of-the-art technologies and production facilities. Continuous quality management begins at the company's own precision foundry, VACUCAST, in Berlin and only ends after the final production of the sterile-packed implant. Together with the commitment of more than 1,200 employees, the former specialist shop for hospital supplies has become a pioneer and pacemaker in endoprosthetics. Helmut D. Link is the second generation to run the company.

More informations: www.linkorthopaedics.com

BAYARD

Bayard enables companies from the retail, manufacturing and healthcare sectors with data syndication services laying the foundations for digital commerce. With its unparalleled experience in product content management consulting, its extensive expertise in the implementation of enterprise PIM solutions like Syndigo, Stibo and Informatica and its outstanding Product Content Life Cycle Management platform Byrd, Bayard is the true partner for the European retail, manufacturing and healthcare industries for the digital transformation.

Retailers including Schwarz Group, Migros and Colruyt, consumer goods manufacturers such as Danone, Radeberger Group and Cosnova, healthcare product providers such as Pajunk, Vygon and Medika as well as healthcare buying groups such as Prospitalia, P.E.G. and EKKplus have improved their data quality as well as efficiency of their product content sourcing, syndication and aggregation significantly with the help of Bayard’s services.

With Byrd, Bayard provides a smart Product Content Life Cycle Management platform with industry-specific packages that can be used out-of-the-box with no customisation or implementation effort. Byrd contains not only dedicated modules for Product Information Management (PIM), Product Content Syndication, Product Content Aggregation, and AI-based product classification but also the well-established GS1 certified GDSN data pool b-synced.

Your personal media contact:

Waldemar Link
Kai Johannes Kühnen
Group Head of Master Data Management
Barkhausenweg 10
22339 Hamburg
Germany
T: +49 40 53995 593
E: k.kuehnen@linkhh.de

Fourspot
Björn Weber
PR | Media Contact
Niddastr. 64
60329 Frankfurt
Germany
T: +49 69 156 154 05
E: bjoern.weber@fourspot.net

BAYARD
Caroline Julia Arens
Head of Design & Marketing
Agrippinawerft 30
50687 Cologne
Germany
T: +49 221 716 185 0
E: caroline.arens@bayard-consulting.com

Your personal media contact:

Waldemar Link
Kai Johannes Kühnen
Group Head of Master Data Management
Barkhausenweg 10
22339 Hamburg
Germany
T: +49 40 53995 593
E: k.kuehnen@linkhh.de

Fourspot
Björn Weber
PR | Media Contact
Niddastr. 64
60329 Frankfurt
Germany
T: +49 69 156 154 05
E: bjoern.weber@fourspot.net

BAYARD
Caroline Julia Arens
Head of Design & Marketing
Agrippinawerft 30
50687 Cologne
Germany
T: +49 221 716 185 0
E: caroline.arens@bayard-consulting.com

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