January 27, 2022 | MAINZ, COLOGNE

The manufacturer of brands including Frosch, emsal and Green Care Professional now equips retailers with product data via b-synced – Bayard Consulting's SyncManager enables data to be quality controlled as it is captured

Werner & Mertz has recently begun supplying retailers with quality-assured product master data via b-synced. The GDSN data pool from Bayard Consulting Group replaces the Atrify data pool for the manufacturer of brands including Frosch, emsal and Green Care Professional. Via the Global Data Synchronisation Network (GDSN), manufacturers can communicate product content to their retail customers in a standardised manner throughout the industry.

In addition to b-synced, Werner & Mertz also uses Bayard Consulting Group's SyncManager platform to capture and deliver product content. The solution automatically checks the quality of the data for completeness, consistency and validity — even according to the rules of the GS1 DQX data quality service required by German retail companies. In this way, the branded goods manufacturer can already ensure that it meets the extensive quality requirements of retailers when entering the data. By participating in DQX, Werner & Mertz also initiates a visual inspection of the data, which further ensures quality beyond the automated data quality rules

Werner & Mertz also uses SyncManager to provide retailers with digital assets such as product images and the safety information data sheets required for household cleaners. These images can be used by retailers for their online store content, for example.

Werner & Mertz is initially using the Bayard Consulting Group solutions for the German and Austrian markets. Leading on from the success of this pilot phase, expansion to other European markets is envisaged.

"The service, the products and the concept of the Bayard Consulting Group convinced us. Not least, the attractive price for the solutions, which already include digital asset management, motivated us to switch," reports Thomas Ruckes, Coordinator Strategy Master Data Management at Werner & Mertz.

About Werner & Mertz

Werner & Mertz GmbH has been represented inMainz for over 150 years and is well established as an innovative company in the European market with its trusted brands Frosch, emsal and Green Care Professional. The company works according to the principles of environmentally friendly business practices, aimingto make a sustainable way of life acceptable to the majority. With the Frosch initiative and targeted project partnerships, Werner & Mertz is paving the way for forward-looking sustainable solutions beyond its own industry.

www.werner-mertz.de

About Bayard Consulting Group

Bayard Consulting Group consultants are the independent experts for Product Information Management (PIM), Master Data Management (MDM) and the Global Data Synchronisation Network (GDSN) in retail, manufacturing and healthcare. Strategy, organisation, processes, IT, digital transformation – the experts at Bayard Consulting improve their clients' business results sustainably and noticeably. With their expertise, the specialists advise decision-makers in all corporate functions and business processes along the value chain. The combination of recognised consulting, implementation and development ensures optimal results for their clients.

Werner & Mertz has recently begun supplying retailers with quality-assured product master data via b-synced. The GDSN data pool from Bayard Consulting Group replaces the Atrify data pool for the manufacturer of brands including Frosch, emsal and Green Care Professional. Via the Global Data Synchronisation Network (GDSN), manufacturers can communicate product content to their retail customers in a standardised manner throughout the industry.

In addition to b-synced, Werner & Mertz also uses Bayard Consulting Group's SyncManager platform to capture and deliver product content. The solution automatically checks the quality of the data for completeness, consistency and validity — even according to the rules of the GS1 DQX data quality service required by German retail companies. In this way, the branded goods manufacturer can already ensure that it meets the extensive quality requirements of retailers when entering the data. By participating in DQX, Werner & Mertz also initiates a visual inspection of the data, which further ensures quality beyond the automated data quality rules

Werner & Mertz also uses SyncManager to provide retailers with digital assets such as product images and the safety information data sheets required for household cleaners. These images can be used by retailers for their online store content, for example.

Werner & Mertz is initially using the Bayard Consulting Group solutions for the German and Austrian markets. Leading on from the success of this pilot phase, expansion to other European markets is envisaged.

"The service, the products and the concept of the Bayard Consulting Group convinced us. Not least, the attractive price for the solutions, which already include digital asset management, motivated us to switch," reports Thomas Ruckes, Coordinator Strategy Master Data Management at Werner & Mertz.

About Werner & Mertz

Werner & Mertz GmbH has been represented inMainz for over 150 years and is well established as an innovative company in the European market with its trusted brands Frosch, emsal and Green Care Professional. The company works according to the principles of environmentally friendly business practices, aimingto make a sustainable way of life acceptable to the majority. With the Frosch initiative and targeted project partnerships, Werner & Mertz is paving the way for forward-looking sustainable solutions beyond its own industry.

www.werner-mertz.de

About Bayard Consulting Group

Bayard Consulting Group consultants are the independent experts for Product Information Management (PIM), Master Data Management (MDM) and the Global Data Synchronisation Network (GDSN) in retail, manufacturing and healthcare. Strategy, organisation, processes, IT, digital transformation – the experts at Bayard Consulting improve their clients' business results sustainably and noticeably. With their expertise, the specialists advise decision-makers in all corporate functions and business processes along the value chain. The combination of recognised consulting, implementation and development ensures optimal results for their clients.

Your personal media contact:

Werner & Mertz
Birgitta Schenz
Head of Corporate Communications
Rheinallee 96
55120 Mainz
Germany
T: +49 6131 964 2028
E: presse@werner-mertz.com

Fourspot
Björn Weber
PR | Media Contact
Niddastr. 64
60329 Frankfurt
Germany
T: +49 69 156 154 05
E: bjoern.weber@fourspot.net

Bayard Consulting
Caroline Julia Arens
Head of Design & Marketing
Agrippinawerft 30
50687 Cologne
Germany
T: +49 221 716 185 0
E: caroline.arens@bayard-consulting.com

Your personal media contact:

Werner & Mertz
Birgitta Schenz
Head of Corporate Communications
Rheinallee 96
55120 Mainz
Germany
T: +49 6131 964 2028
E: presse@werner-mertz.com

Fourspot
Björn Weber
PR | Media Contact
Niddastr. 64
60329 Frankfurt
Germany
T: +49 69 156 154 05
E: bjoern.weber@fourspot.net

Bayard Consulting
Caroline Julia Arens
Head of Design & Marketing
Agrippinawerft 30
50687 Cologne
Germany
T: +49 221 716 185 0
E: caroline.arens@bayard-consulting.com

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